Search Global Cosmetic Industry

5 Results
Type: Podcast
Section: Brands & Products > News
ScentbirdPodcast425
[podcast] Scentbird's Sergei Gusev and Andrei Rebrov: Changing the Indie Fragrance Game
Global Cosmetic Industry spoke with two of the co-founders of Scentbird, Sergei Gusev and Andrei Rebrov, about what it takes to succeed as an indie brand in 2018, what investors are looking for and how the digital beauty revolution has helped their brand find success.
Feb 27th, 2018
Elana Drell-Szyfer discusses her career in beauty and what she's learned about what it takes to build a successful brand.
[podcast] There's More Than One Beauty Playbook
From Laura Geller Beauty to NEST Fragrances to Estee Lauder, Elana Drell-Szyfer has gathered a diverse range of insights into what makes beauty brands work in today's dynamic environment.
Jul 25th, 2017
Consumers are product-loyal, rather than brand-loyal, which is why Rich Gersten of Tengram Capital focuses on brands with great products.
[podcast] Experience Matters in Beauty Investment
Rich Gersten of Tengram Capital joins the debut episode of The Business Beautiful to discuss capital, great management and products, and why some investments make more sense than others.
Jul 19th, 2017
EMV can be a strong indicator of which brands are on the upswing, offering key insights for competitors and investors.
[podcast] EMV: Measuring Beauty Brand Momentum
Tribe Dynamics' Conor Begley joins The Business of Beautiful to discuss EMV, or earned media value, the power of great products, top-performing brands and more.
Aug 7th, 2017
Pulp Riot is a fast-growing professional hair brand that's using social media to boost its marketing reach far and wide.
[podcast] Pulp Riot's David Thurston: Ready for Next Phase of Growth
Thurston discusses the power of social media, distributors who "get it" and what constitutes an ideal investor.
Jan 25th, 2018
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