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Section: Brands & Products > Hair Care
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What Are the Top Haircare, Styling and Product Trends on TikTok?
New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.
Dec 16th, 2024
Unveiled beginning September 25, 2023 via an unboxing campaign with more than 100 earned and paid influencers, Oladupé No. 160 featured a label similar to that of Olaplex and was, in fact, the brand's No. 3 Hair Perfector pre-shampoo treatment.
Olaplex TikTok Campaign: We Are Undupable
Consumers were driven to Oladupe.com, where the first 160 people to register were sent a free bottle of the "dupe," along with the reveal of the product's true contents.
Sep 29th, 2023
Platforms like Amazon provide unmatched reach and convenience for early momentum.
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
The Don’t Despair, Repair! Apple Honey Deep Conditioning Hair Mask is a cult favorite that deeply hydrates and nourishes extra dry, damaged hair with clean and naturally derived ingredients, according to Briogeo.
Briogeo Partners with TikTok Star Mikayla Nogueira to Bring Back the Don’t Despair, Repair! Hair Mask for the Last Time
This is the final time the limited-edition Don’t Despair, Repair! Apple Honey Deep Conditioning Hair Mask will ever be in production and the first time it is available as a single SKU.
Aug 31st, 2022
To create its rankings, Cosmetify cross-referenced hair care brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.
2024's Top Hair Care Brands, Products & Concerns
Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.
Jul 19th, 2024
'In acquiring Nisim, we recognized the power of its proprietary blend, a fusion of herbs and amino acids that is truly unique,' said Carolyn Aronson. 'The rebrand to Arise Haircare is a testament to our dedication to providing effective and transformative hair care solutions to a global audience.'
It's a 10 Haircare Founders Acquire Nisim, Rebrand as Arise
Arise will launch TikTok campaigns centering around the forthcoming F.A.S.T collection, which set to launch in early 2024. The brand will also expand its distribution to tap into new growth.
Dec 7th, 2023
Using the hashtag #OLAFLEX, Olaplex’s TikTok challenge features fans showing before-and-after images that illustrate how the hair care brand’s bond-building products helped them improve their hair.
Olaplex Hashtag #OLAFLEX Reaches 3 Billion Views in 72 Hours
Olaplex launched its first hashtag challenge on TikTok, encouraging fans to share how Olaplex’s bond-building hair products helped them improve their hair.
Aug 25th, 2022
The products are available at Ulta, Amazon, Target, CVS and more.
7 Monday Haircare Launches Expand Brand Into New Categories
Monday Haircare credits its growth to its status as the most liked (~20 million likes) and followed (~413K followers) hair care brand on TikTok.
Mar 27th, 2024
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Baby Tate is the face of the brand's first social media campaign in honor of the United States' Annual National Hip Hop Month.
The Doux Partners With Baby Tate for Brand's First Social Media Campaign
The Doux's #ThisIsHowWeDouxIt Campaign will kick off with Tate's original content being pushed out on TikTok and Instagram, unveiling the brand's latest wash and go routine.
Nov 14th, 2022
Beyonce has officially unveiled her hair care brand, Cécred, on Instagram: 'Hair is sacred. The journey begins Feb 20. Visit CECRED.COM.'
Beyonce's Cecred Hair Care Brand Drops February 20
A brief promo video features the Headliners Hair Salon, a nod to the performer's mother's history as a salon owner.
Feb 7th, 2024
Even a casual scan of the hair care category’s growth dynamics reveals a consumer desire for products that offer benefits that wouldn’t be out of place on a list of skin care claims.
Hair Care’s Skinification Accelerates
The category’s prestige boom is being driven by formulations and ingredient technologies inspired by skin care.
Mar 30th, 2023
Growing self-care and wellness behavior encourages skinification in hair care, while U.S. consumers increasingly expect color cosmetics to not only provide aesthetic benefits but also treat skin concerns and improve skin health.
Skinification is the Future of Beauty Across Categories: Now Available On-demand
As inflation and rising costs of living pressure U.S. consumers in 2023, skinification is becoming a key tool in value creation strategies.
May 1st, 2023
“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “As retail leaders and brand builders, we have a responsibility to create space and opportunities for all brands, particularly those who have been underrepresented to thrive in our industry and nurture an inclusive assortment that reflects the beautifully diverse community we serve. This year’s participants are a shining example of the bright future of beauty, and we can’t wait for the world to meet them.”
Hair Wellness Dominates Ulta Beauty's 2023 Muse Accelerator Cohort
“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.
Sep 12th, 2023
Of the latest Olaplex conditioner launch, brand ambassador Bianca Hillier said, 'Along with muting brassy tones, the root-to-tip formula and patented technology strengthens, adds shine, and hydrates.'
Olaplex Launches No. 5P Blonde Enhancer Toning Conditioner
When combining the conditioner with the N°4P Blonde Enhancer Toning Shampoo, 91% of participants agreed their hair was less brassy.
Sep 11th, 2023
Woman getting a scalp massage.
Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data
Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.
Aug 23rd, 2024
The wolf cut experienced a 135% increase in the volume of searches made on Google, per Beauty Pie.
Top 2022-2023 Beauty, Hair, Skin, Body and Makeup Trends
From niacinamide body care to naked nails to lash serums and refillable lipstick, digital data points to a wide range of trends across every category.
Dec 1st, 2022
Kristin Ess Hair has announced reality TV star and hairstylist Madison LeCroy as the face of its Summer 2025 Stylers Collection.
Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.
Jul 21st, 2025
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