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Type: Article

Section: Brands & Products > News

Beauty's reemergence and recovery in 2021 is marked by staggering shifts in consumer values, retail channels, top-performing categories, ingredient and claims preferences, and much, much more.

The State of Beauty: 2021 & Beyond

Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?

cocokind’s products are all priced below $25 dollars, including its new resurfacing sleeping mask ($22).

“Everyone Wants a Clean Story”: cocokind’s Skin Care Mission

Clean beauty brand leader Priscilla Tsai is leveraging her background in finance and a clean beauty mission to grow her brand on a national scale, while giving back to female entrepreneurs.

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How Beauty Brands Are Finding Success on Pinterest

Global Cosmetic Industry spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.

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[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019

The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.

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The Perfect Brand Name

Capture your essence and set your business up for success.

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Beauty’s Emotional Intelligence

Make social media messages and communications stand out, while staying true to your brand story and product claims.

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Beauty’s Fast Future

The speed-to-market race is on to launch on-trend products in record time.

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The Emotional Engagement Factor

3 ways to communicate beauty benefits on social media.

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Age Doesn’t Tell the Whole Story

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Beauty Marketing: Globalizing Trust

Word of mouth rules, whatever the language. Marketers face a challenge in translating the definition of beauty across cultures, and digital and social media platforms further call into question the globalized nature of brands.

Makeup got all the headlines (and the plurality of sales) last year, but select skin care and fragrance segments also performed well.

Beauty Shakeup

What 2016 market figures and the latest shifts in product innovation, shopping patterns and consumer sentiment mean for the industry in 2017 and beyond.

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The Microbiome: Our Greatest Challenge or Best Opportunity?

Is the microbiome our greatest challenge, the best opportunity we've had, in a long time, to innovate and renew ourselves?

Sustainable Amazonian Cosmetic and Fragrance Materials

Leveraging biodiversity, sustainable sourcing and modern processing technology to create new fragrance and and cosmetic actives.

Spring/Summer 2015 Color Trends

Influence on color and beauty trends comes from a myriad of places and factors. Find out what’s hot and why for color in spring/summer 2015.

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Colors and Influencers for Fall/Winter 2014–2015

Find how what's hot—and why—for makeup and beauty color in fall/winter 2014–2015.

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Optimizing Green Packaging

The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.

3 Tips for Smart Navigation in Beauty Social Media Outreach

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

Color Cosmetic Packaging and Today's Consumer

Trends that are affecting color cosmetic packaging today, tomorrow and in the future.

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