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Section: Brands & Products > Devices/Tech

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

*depiction only; not the actual technology

L'Oréal Patents Biomarker/Aging Correlation for Personalized Skin Care

While correlations between biomarkers and clinical signs of aging have previously been described, this approach takes it a step further — to generate personalized skin care recommendations.

Alma has presented Universkin—an AI-assisted medical skincare line, leaning into the skicare industry's shift toward tailored personalization.

As Reports Highlight Growing Demand for Personalization, Alma Unveils AI-Driven Universkin Skin Care System

Alma has launched Universkin, an AI-powered skin care system that creates personalized treatments using skin data. This innovation responds to a growing demand among consumers for hyper-personalized beauty solutions.

BASF and B2B Cosmetics have begun rolling out Emuage technology for personalized cosmetics to select customers for personal care formulations.

BASF x B2B Cosmetics Scale-up Emuage

BASF and B2B Cosmetics have begun rolling out Emuage technology for personalized cosmetics to select customers for personal care formulations.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Devices will allow for more sophisticated personalization for beauty consumers as they continue to seek salon results at home.

From Salon Results to Personalized Routines: The Future of Beauty Technology

How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.

Woman Eyes Closed Face Scanning Concept Adobe Stock 315244474

Haut.AI Launches 'Deep C.A.R.E.' System for More Context-aware Skin Care Matching

The system leverages advanced product tagging and comprehensive skin profiling to enhance personalization.

Novel biotech ingredients, powered by AI discovery, could reshape the fragrance palette of the future.

3 Ways AI is Reshaping Beauty: from Fragrance to Sun Care

Medical-grade skin care, fine fragrance ingredients and sunscreen usage are being disrupted by new AI-powered platforms.

Adobe Stock 650936200 Editorial Use Only

Revieve's Next-Gen AI Advisors Personalize Beauty Shopping

Revieve is set to unveil a new AI-powered beauty assistant. Leveraging Google Cloud technology, this innovative tool promises personalized beauty advice, product recommendations, and in-depth product information.

Adobe Stock 530669892

The Beauty Tech Boom: Personalized Solutions Driving Market Expansion

The beauty industry is undergoing a remarkable transformation, fueled by advancements in technology. From AI-powered skin analysis enabling personalized care to innovative smart devices and groundbreaking biotech discoveries, the future of beauty is being redefined.

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.

“At NAOS, we focus on skin health rather than surface aesthetics,' said Mikael Coste, chief digital officer at NAOS. 'Our unique ecobiological approach treats the skin as a dynamic ecosystem, addressing the root causes of imbalances and promoting skin function.'

NAOS x Haut.AI Launch AI-driven Skin Observer Tool for Personalized Beauty

The system taps Haut.AI's algorithms, which draw on more than 150 data points to generate comprehensive, clinical-grade skin analyses.

The BoldHue device can dispense 'a week’s worth of your perfect match in minutes' while minimizing overall cost and packaging/product waste.

BoldHue Nabs $3.37M in New Funding to Launch TikTok-viral Personalized Foundation Device

By personalizing foundation, BoldHue seeks to boost skin color inclusivity. "No more scouring foundations in Sephora and settling for a subpar duplicate," an official announcement boasts.

Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.

5 Top-selling Beauty & Wellness Categories on TikTok Shop

NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.

Influencer speaking to phone with ring light.

These Are the Top 15 TikTok Shops in Beauty

Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.

Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!

Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)

This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.

Retailers and beauty brands can provide expert advice and tailored product recommendations based on users’ characteristics, preferences, skin concerns and analyses and visualization and digital try-on experiences.

Revieve Expands Digital Beauty with Google Cloud Partnership

Retailers and beauty brands can provide expert advice and tailored product recommendations based on users’ characteristics, preferences, skin concerns and analyses and visualization and digital try-on experiences.

Some roles of the robots include preparing hair fiber samples, which a robot named Ariana performed. The work helped in the development of the Dove Intensive repair line.

Unilever's AI and Robots Help to Develop Beauty Products and Patents

Some roles of the robots include preparing hair fiber samples, which a robot named Ariana performed. The work helped in the development of the Dove Intensive repair line.

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