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SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Aug 12th, 2025