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Section: Retail > Digital/E-commerce

“BreezoMeter’s cutting-edge AI platform detects and records environmental changes related to particle matter, pollen concentration, UV index and temperature,' says Anastasia Georgievskaya, Haut.AI CEO. 'All of these factors play a significant role in our skin’s health and directly influence inflammation, sun damage, and aging.'

Haut.AI Taps BreezoMeter Environmental Data for Personalized Skin Care Recommendations

Haut.AI and BreezoMeter’s datasets were combined into analytical models using AI and machine learning to identify patterns of environmental influence on different skin types, depending on the person’s location.

Customers can take or upload a picture of themselves and answer a quick questionnaire about their skin type and concerns.

JCPenney Offering Revieve's AI Skin Care Adviser & AR Makeup Try-On

Revieve's Skin Diagnostics technology then analyzes more than 120 skin metrics to provide users with an in-depth analysis of their skin and offer JCPenney Beauty product recommendations and skin care education tailored to their needs.

'[P]eople today own more than one fragrance and are looking to build fragrance wardrobes that fulfill different moods, times of days and occasions,' says ScentGenie co-founder Olivia Jezler. 'Just like one does not simply have five dresses all in the same color and cut. ScentGenie assists in this process of helping people find fragrances that reflect their needs but also expand their horizon so they can experience something new and exciting.'

ScentGenie Launches AI-powered Text-to-scent Recommendation Engine: Q&A

Entering prompts such as time of day, mood or fragrance notes allows ScentGenie to reportedly surface an ideal match.

Ulta will add PayPal Checkout return bars at more than 1,300 locations nationwide; this brings the total number of Return Bar locations to more than 5,000.

Ulta Launches Return Bars, Adding AI-driven Product Recommendations

"As return volumes continue to increase, this is a crucial time for merchants to implement efficient and cost-effective solutions that better equip them to manage the growing role returns play in retail," said David Sobie of PayPal.

Photo courtesy App Store

The Good Face Project App Connects Shoppers to Clean Beauty with AI

The Good Face app offers clean beauty brands a new retail outlet.

Makeup users’ awareness of virtual try-on is low, making it a missed opportunity.

Consumers Prefer Virtual Makeup Try-Ons

Consumers are more interested in using AI to try on lipsticks then to swatch it in stores.

BeautyStat.com Aims to Change the Way Women Shop for Beauty

BeautyStat.com developed a search and discovery platform that gives consumers alerts of beauty product deals, exclusive offers and ways to search and discover new and exciting products that meet their unique beauty needs.

Hum Nutrition has expanded into the Natural Beauty aisle of Target with its Flatter Me, Daily Cleanse, Private Party and Hormone Balance ($25.99/each 30-day supply). The expansion comes amid a beauty category boom for the retailer.

Hum Nutrition CEO Discusses Target Beauty Aisle Expansion

"Hum is a digitally native brand and our extensive data gives us very strong visibility into our consumer profile," says Walter Faulstroh, CEO and co-founder of Hum Nutrition.

Sensai Opens Flagship Store, Launches Silk Skin Checker

Sensai is expanding its brand presence in China and launching the Silk Skin Checker, an AI-powered skin analysis tool.

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Estée Lauder and ModiFace Partner for Improved Online Beauty Shopping

“Our latest web AR technology combines the latest advances in AI, facial tracking and computer graphics to result in a realistic, widely usable and practical application that has been highly optimized for improving the online beauty shopping experience."

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L'Oréal to Launch Digital Beauty Assistant

NYX Professional Makeup is reportedly the first of L'Oréal's brands to try this new approach.

Taobao live streamer Wang Chunxiang. Photo: Business Wire.

Taobao Live Upgrades Livestreaming Tools

Overall, Taobao Live targets to support 2,000 livestream channels and 200 partners in reaching an annual sales of $15.4 million each.

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Is This the Future of Beauty Retail Sampling?

The technology is reportedly accurate enough to know how a certain foundation color will change once absorbed into the skin—and even oxidizes.

Sensai's online site offers a virtual make-up try on feature. Photo: Sensai.

Sensai Launches Official Online Store in Europe

The website will enhance the user experience by providing services unique to Sensai.

A new platform claims to boost average order value.

Beauty Matching Engine: Predictive & Personalized Retail

The company claims it has made 18 million beauty product recommendations as of July, while increasing the average order value by 50%. It has also reportedly increased conversion rates to sales by 400%.

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Automat Launches Beauty.bot

"We recognized a need to educate brands, developers, tech vendors and consumers about the rapidly growing, dynamic beauty bot space, and to pull information that can be hard to find into one comprehensive resource. Beauty.bot exists to help the industry collectively learn and share."

Ipsy saw a strategic opportunity to reinvent its business model to better serve members by integrating the portfolio—going from six subscription options to three—and unlocking access to more personalization and customization, buzzier brands and better commerce events.

Ipsy x BoxyCharm Join Forces Under Ipsy Umbrella

Customers will now find three subscription options exclusively at Ipsy.com and on Ipsys app.

Prisma Ventures fund participants will have access to Ulta Beauty’s innovation team, consumer insights and in-market testing opportunities.

Ulta Beauty Launches Prisma Ventures Fund for Emerging Retail Tech

Fund participants will have access to Ulta Beauty’s innovation team, consumer insights and in-market testing opportunities.

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