Search Global Cosmetic Industry

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Type: News

Section: Consumers & Markets

According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.

Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends

Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

While consumers are interested in the convenience of multitasking products, data suggests that they are equally as concerned about the effectiveness and strength of multi-benefit products.

The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility

Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Research shows 45% of Gen Z and 50% of millennials are willing to stop using beauty brands that fail to prioritize inclusivity or social responsibility.

'Inclusivity is Good for Business. Period.' New SeeMe Index Data Reveals Beauty's Top Performers

"At a time when DEI faces increasing hostility and backlash, brand inclusivity is more important than ever," says Asha Shivaji, CEO and co-founder of the SeeMe Index.

Kids don't always understand what, exactly, they're putting on their faces. Brands can help with that.

Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin

With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.

68% of global beauty purchases are driven by social commerce, per new NIQ data.

Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items

“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.

A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

'Innovation in design for recyclability is a major focus, prompting us to develop packaging solutions that prioritize sustainability,' says Stephanie Rowntree, international product manager, HCP Packaging.

The Competition for Sustainability in the Beauty Industry: Insider Insights

As sustainability becomes the driving force of the beauty industry, brands making environmental responsibility a part of their core philosophy stand a better chance of earning consumer loyalty and trust.

The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate

This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.

Kids don’t need anti-aging products,” Lee stated. “The beauty industry knows this, yet some companies continue to profit from selling these harsh products to children. This is a common-sense measure to protect kids from unnecessary and potentially harmful cosmetics.”

California State Assemblymember Takes Action Against 'Sephora Kids' Trend

Key ingredients like retinol, glycolic acid, and ascorbic acid are commonly found in anti-aging products, but they are formulated for adult skin, which is significantly different from children’s skin.

Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.

Hyaluronic Acid and Face Serums Lead the Way in Beauty Industry Trends

Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways. According to Circana data, individuals using these medications—for diabetes, weight loss, or other purposes—purchase women’s fragrances, hair stylers, skin care products, and lip cosmetics at significantly higher rates during their first year on the drugs compared to their pre-medication habits.

Beauty & Wellness in the Ozempic Era

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

In the past year, interest in glass nails has skyrocketed ~290.8% across platforms, per Spate. The source also cites growth in high-shine beauty trends like glass hair (+70.1%) and the glass skin look (+112.4%), proving the widespread appeal of reflective aesthetics across beauty categories.

9 Emerging Beauty Trends: Ultra-reflective, Aime Derm Skin Care, Micronutrition, Wonderskin Lip Stain and More

This report expands on C&T's Consumer Pulse videos on social media, uncovering rising trends in beauty. This edition includes: Aime and derm skin care, micronutrition, Wonderskin peel-off lip stain, glass nails, reflective beauty, Canadian skin care, etc.

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