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Type: Article

Section: Brands & Products > Sun Care

WeBuyPackaging.com from McKernan

Product Roundup [Products, Equipment & Services]

New innovations for brands.

Sunscreen Efficacy

Studies show how packaging impacts sunscreen application, and application is key to effectiveness.

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Her Day in the Sun

Inside the savvy minds of sun care consumers.

Get a Glimpse: A Beauty Trend Preview from in-cosmetics

The Marketing Trends seminars at the 2013 in-cosmetics event in Paris are set to guide beauty brands through the use of water in products; marketing to emerging demographics, countries and regions; developing products for the long-term; and much, much more.

Historically, sun care was primarily used to shield against UV rays and avoid sunburn, but with growing skin health awareness among consumers, demand is rising for products that provide more than just protection.

Skinification is a Game-changer for Sunscreen Usage

Skin health motivations and multifunctionality, paired with skin care ingredients and claims, are revolutionizing the category.

“Consumers may find it difficult to understand and compare products when SPF labeling and regulations differ,” says Sundeep Gill, PharmD, co-founder of Sun Deep Inc. “For instance, what constitutes SPF 30 in one country might not be the same in another due to different testing criteria.'

Top Sun Care Trends: Insider Insights

“Consumers no longer want to choose between sun protection and skin care, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea.

Sun Shining on Sun Care

Sun care continues to grow but faces challenges such as multi-use skin care with SPF. Further diversification of sun care products with added properties and more convenient formulations will be needed to counteract this and other challenges.

Seventy-six percent of survey respondents love products that do double duty–skin care benefits plus sun protection.

Consumers’ Sun Care Wish List: New Consumer Data

From no white cast to skin-friendly ingredients such as vitamin C and collagen, shoppers reveal their top needs.

Crossing Categories

As the multifunctional product trend rages on, beauty brand marketers need to be smart about what they are promoting in these products, as well as how they are developing them.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

A Place in the Sun

With consumer awareness of the importance of sun protection on the rise, brands look to ingredient suppliers for solutions that combine key performance benefits in their desire to meet growing expectations.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

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