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'The power of Invati Ultra Advanced comes from a decade of relentless research, blending cutting-edge science with ancient botanical wisdom,' says Alison Pawlus, Ph.D., Aveda principal scientist and pharmacognosist.

Aveda's Invati Ultra Advanced Range Takes On Hair Thinning and Loss with Botanicals Targeting Follicle Vitality

A recent Cosmetify survey found that top online hair searches include “how to grow hair faster” and “why is my hair falling out.”

Sabinsa has published a study showing successful results for its health serum in adults experiencing hair thinning and loss.

Sabinsa Serum Clinically Proven to Prevent Hair Loss

Sabinsa has published a study in Clinical, Cosmetic and Investigational Dermatology showing successful results for its health serum in adults experiencing hair thinning and loss.

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DevaCurl Slapped with Class-action Lawsuit

The Manhattan Federal court suit states various DevaCurl products have caused "scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use."

Omm425

The Omm Collection Combats Hair Loss with Hair Thickening Line

The Omm Collection, the products' formulas stimulate natural hair thickening and nourishing at the follicle and cellular levels.

Invanti425

Aveda Introduces New Invati Advanced for Thinning Hair

"The new Invati system continues to deliver high product performance in a simpler regimen."

Nutrafol Supplements

Nutrafol Anti-hair Loss Supplements for All

Nutrafol is a clinically tested hair growth supplement. It addresses stress as a key root cause of thinning hair for men and women with the help of ashwagandha extracts.

Nutrafol Hair Growth Activator Serum

Nutrafol Expands Hair Loss Solutions with Growth Activator

The Nutrafol Growth Activator is a natural serum that absorbs into the scalp to help boost cell renewal and activate thicker-looking, stronger-feeling hair.

New research from Keranique shows that the hair thinning/loss epidemic in the United States has grown by 50% in 10 years.

Hair Thinning and Breakage Grew 50% in the Last Decade

New research from Keranique shows a dramatic uptick in the condition.

Nutrafol Patents Synergen Complex

Nutrafol Awarded Patent for Synergen Hair Loss Supplement

Nutrafol has been awarded a patent for its Synergen Complex—a proprietary botanical formulation to target the root causes of hair thinning for men and women.

Prunizen targets psychoemotional stress-triggered cortisol production known to weaken hair health. A clinical study of the active found anti-hair loss activity after 3 months.

Clariant's Prunizen Targets Stress-Induced Hair Loss

Prunizen targets the psycho-emotional stress-triggered cortisol production known to weaken hair health. A clinical study of the active found anti-hair loss activity after three months.

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AIDP, Inc.'s Keragen-IV Keratin Supplement Clinically Improves Hair Loss and Skin/Hair Structure

Oral Keragen-IV supplementation in 65 subjects for 60 days increased collagen expression and cortex integrity, improving skin elasticity and hair structure, respectively; and reduced hair loss thanks to improved anchoring.

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South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

Nutrafol Postpartum is physician developed with an OBGYN, and is breastfeeding friendly.

Nutrafol Launches Postpartum Hair Supplement

The hair supplement is OBGYN-developed and targets the cause of hair loss.

ThickHead425

Thick Head Fights 'Hairanoia' with New Hair Growth System

Products include Hair Regrowth Treatment for Men Extra Strength 5% Minoxidil Topical Solution; Clear Head Anti-Thinning 2-IN-1 Shampoo + Conditioner; Head Rush Hair & Scalp Supplements; and Head's Up Hair Thickening Styling Gel.

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Pollution is Driving the Indian Hair Care Market

Consumers' stress levels are also causing issues, according to the analysis. A growing middle class, particularly in the North of the country, is ready to experiment with new hair products and services, according to Research and Markets, "and marketers churning out new products at an impressive rate."

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

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Solution that Targets 7 Facets of Follicles Shown to Prevent Hair Loss, Promote Growth

The formulations were developed to support seven areas of hair follicle health: growth factors, circulation, anti-androgens, follicle protection, hair stem cell stimulation, immune regulation and nutrition.

ColorProof425

ColorProof Launches Anti-Aging Scalp & Hair System

The BioRepair-8 Anti-Aging Scalp & Hair System and Thickening Blow Dry Spray are intended for women with aging, thinning and color-treated hair.

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