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Channels

New in Channels (page 78 of 91)

Sep 03, 2008 | 04:48 PM CDT

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

Sep 02, 2008 | 11:06 AM CDT

Woody Orient

Givaudan formulated Wolfgang Joop for Coty Prestige...

Aug 28, 2008 | 04:34 PM CDT

Changing Channels

The retail landscape is undergoing changes that alter how consumers evaluate and purchase products, and how retailers and brands develop and deliver those products.

Aug 28, 2008 | 02:27 PM CDT

Spa Trends in the Beauty Market

By: Imogen Matthews

At one time, the word spa denoted something accessible to the lucky few who could afford it, but today it’s a household word. As a result, the cosmetics and toiletries market feels the impact.

Aug 28, 2008 | 02:22 PM CDT

Make Bath and Body POP

In a segment growing crowded with product choices, brand owners are changing retail strategies to encourage customers to buy.

Aug 28, 2008 | 12:26 PM CDT

Marketing Matters: Multi-channeling Key to Success

By: Donna C. Barson

Successful multi-channeling can help a brand thrive in a changing retail market.

Aug 26, 2008 | 04:31 PM CDT

Selling the Experience

Customers want retailers to appeal to their ideas of luxury with interactive experiences and electric atmospheres.

Aug 26, 2008 | 02:17 PM CDT

PLMA Show Adds Ingredients Section

Expansion to spotlight growing importance of ingredients in private label Innovation.

Aug 22, 2008 | 01:22 PM CDT

Report Outlines Beauty Spending in EU

Verdict Research report shows British spend the most on health and beauty; U.K retailers make limited impact on mainland Europe due to pharmacy-focus.

Aug 19, 2008 | 12:45 PM CDT

SeaCliff Collaborates To Develop Lipstick

Lipstick to be sold through select Las Vegas hotels.