CoverGirl announced the new face of the beauty brand is music star Katy Perry. Bringing her passion, playfulness and bold style sensibility to the CoverGirl family, Perry is partnering with the brand to delight beauty aficionados and music fans alike when her first cosmetics campaign debuts in spring 2014.
“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” said Perry. “I’m honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience.”
“Katy is an amazingly talented singer, songwriter and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans,” said Esi Eggleston Bracey, VP and general manager, CoverGirl Cosmetics. “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true CoverGirl—someone we root for, identify with, and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”
In her forthcoming campaign work with CoverGirl, Perry will be showing off a breadth of bold new beauty looks with products developed by the brand’s global creative director Pat McGrath.