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SPONSORED BRANDED CONTENT

Zeneration: Formulating for Generation Z

Symrise
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Move over Millennials - it’s time for Gen Z to enter the spotlight! In order to identify with this dynamic generation, let’s explore some of their attitudes and behaviors in terms of beauty. This generation is one of the most diverse – they embody an inclusive mindset and are seeking beauty solutions that align with their values along with formulas that offer comfort and solace.

GEN Z FAST FACTS:

  • Currently 10 - 24 years old1
  • 2.4 billion of the global population2
  • Gen Z women spend more on beauty than apparel, with skincare the top category3

 

-        GEN Z BEAUTY TRENDS – 

 

 

INCLUSIVITY IS IMPERATIVE

  • Gen Z is the most diverse in terms of culture and how they define themselves – this generation is about embracing and celebrating differences, rather than being exclusionary. They reject traditional labels regarding gender, relationships, and political leanings.
  • As seen in recent campaigns by brands and beauty retailers, there’s a shift from ‘perfection’ to ‘flawsome’ showing authentic, untouched imagery to reflect real consumers. This honest, transparent approach in messaging resonates with Gen Z consumers who value a genuine, unfiltered beauty aesthetic. While some Gen Zs prefer a filtered look, some opt for a ‘filter free’ complexion. 

SYMRISE SOLUTION:

  • SymBright® 2036: bio-fermented clary sage active that brightens skin and protects against environmental damage
  • Gen Z appeal: provides a radiant, ‘filter-free’ complexion, while protecting against blue light emitted from digital devices 

 

IMPACT DRIVEN BEAUTY

  • Gen Z consumers are mindful that the products they buy, align with their values - claims like vegan, cruelty free, clean, natural and sustainable stories attract their attention and loyalty
  • Brands that partner with purpose-led organizations - whether it’s supporting the environment, community or animal welfare - resonate with Gen Z values 

SYMRISE SOLUTION:

  • SymControl® Care: sustainably sourced micro-algae active that reduces oil and balances the skin
  • Gen Z appeal: achieve beautiful, balanced skin from a sustainable active that doesn’t harm the environment 

 

SOCIETY OF ANXIETY

  • As this is the most anxious and isolated generation, resulting from the constant exposure to negative news and significant amount of time spent on digital devices – this generation is seeking ways to destress and find solace in their everyday lives 

SYMRISE SOLUTION:

  • SymReboot™ L19: Probiotic-based active that balances the skin’s barrier and soothes sensitive skin
  • Gen Z appeal: addresses their need for calming, comforting solutions for stressed skin 

 

GEN Z CONCEPT + FORMULA: Zeneration: #Unfiltered Refreshing Face lotion

  • lightweight + refreshing daily moisturizer, perfect as a primer
  • sustainably-sourced active to reduce oil and shine
  • crafted with an ingredient powered by green chemistry

 

 

KEY INGREDIENTS

Frescolat® ML (INCI: Menthyl Lactate)

  • Provides a cooling, refreshing sensation
  • Odorless, perfect for face care

SymControl® Care (INCI: Water (Aqua), Glycerin, Tetraselmis Suecica Extract)

  • Sustainably sourced micro-algae reduces oil and shine
  • Strengthens skin’s barrier and protects against pollution

Hydrolite® 5 Green(INCI: Pentylene Glycol)

  • Multi-benefit ingredient powered by green chemistry
  • Boosts product protection and actives’ efficacy
  • Enhances sensorial texture of a formula

 

Sources:

1       Mintel: Gen Z Beauty Consumer US Report, May 2019

2       https://99firms.com/blog/generation-z-statistics/#gref

3       Women’s Wear Daily (WWD): https://wwd.com/fashion-news/fashion-scoops/gen-z-females-spend-more-on-beauty-than-apparel-handbag-teens-1202647038/

Disclaimer:

The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry. and governed by its editorial policy.