APC Packaging: Expanded Capabilities. Purposeful Innovation. Sustainable Beauty Packaging.

A Novvia Group Company

APC Packaging partners with beauty, skincare and personal care brands to develop packaging that brings together performance, brand identity and sustainability. From emerging businesses preparing for their first launch to established brands expanding global portfolios, APC provides the packaging expertise, engineering support and sourcing capabilities needed to move from concept to production with confidence.

As a Novvia Group company, APC offers access to an expanded portfolio spanning primary packaging, secondary packaging, fragrance, brushes and accessories, turnkey product development, industrial and laboratory packaging and supply chain and inventory management. This broader offering allows brands to address more of their product development and operational needs through a coordinated packaging partnership.

Packaging Designed Around the Product and the Brand

Successful beauty packaging must protect the formulation, dispense reliably and create an experience that reflects the brand’s positioning. APC approaches development with these requirements in mind, helping customers evaluate materials, structures, dispensing systems and decoration alongside production requirements and sustainability objectives.

Its offering includes in-stock packaging, customizable stock molds and custom development. Brands can select existing formats for a more direct path to launch or explore distinctive components that express their identity through shape, color, finish and functionality. Engineering, sampling, sourcing and decoration support help translate creative direction into packaging ready for production.

A Comprehensive Beauty Packaging Portfolio

Primary Packaging for Skincare and Personal Care
APC’s core assortment includes airless bottles, jars and tubes; conventional bottles and jars; droppers; tottles; pumps; closures; and applicator packaging. Plastic and glass options accommodate a wide range of skincare, body care, hair care and cosmetic applications. From a serum dropper to an airless moisturizer jar, component selection considers the formula, application experience and visual identity of the finished product.

Color Cosmetics Packaging
Expanded capabilities include lipstick and lip gloss components, mascara packaging, compacts, palettes, tins and paper-based formats. A variety of structures, materials and applicator options supports coordinated collections and individual product launches.

Fragrance Packaging
Fragrance capabilities encompass glass bottles, caps and closures, dispensing options, bulb atomizers and purse sprays. Stock and custom development options help brands create a cohesive presentation across full-size fragrances, portable formats and complementary products.

Brushes, Applicators and Beauty Accessories
The expanded portfolio includes cosmetic brushes with synthetic and natural fibers, custom shapes and application characteristics, as well as puffs, sponges and blenders. Brush rolls, pouches and related accessories provide additional opportunities for branded collections, promotional programs and beauty sets.

Secondary Packaging and Presentation
Folding cartons, rigid set-up boxes, tins, bags and promotional packaging extend the brand experience beyond the primary container. These capabilities support coordinated presentations for retail launches, gifting, product collections and promotional campaigns, with opportunities to align structure, decoration and material selection across the complete package.

Turnkey Product Development
For brands seeking broader development support, turnkey capabilities connect packaging with formulation, contract manufacturing and finished-product coordination. Services can encompass concept development, component sourcing, formula development or selection, testing, production quality control and secondary packaging. The scope is tailored to the project, helping brands manage the many decisions involved in bringing a market-ready beauty product to life.

Industrial and Laboratory Packaging
Through Novvia Group’s wider network, customers can also access packaging for production and operational needs. The broader portfolio includes bottles, pails, drums, intermediate bulk containers and life sciences packaging solutions, extending support beyond the consumer-facing package.

Supply Chain and Inventory Management
Global sourcing, quality control, warehousing and logistics support help connect packaging development with ongoing supply requirements. Novvia’s distribution network adds access to stocking and inventory capabilities that can support replenishment planning and production continuity.

Making Sustainability Part of Packaging Development

For skincare and beauty brands, packaging is an essential part of achieving sustainability goals. Decisions about materials, component construction, refillability and dispensing affect how a package performs, how consumers use it and what can happen to it after use. Addressing those decisions early creates more opportunity to make meaningful improvements while preserving the product experience.

APC’s sustainability-focused offering includes refillable systems, mono-material designs, post-consumer recycled content options and a range of glass and plastic packaging formats. APC works with brands to connect these considerations to a clear packaging brief. The objective is a solution that supports defined sustainability priorities, performs reliably and presents the brand with confidence.

Broader Resources, Specialized Beauty Expertise

Joining Novvia Group expands the resources available to APC customers while building on APC’s focus on beauty and skincare packaging. Brands gain access to a wider range of components, product development services and distribution capabilities, supported by specialized expertise across the packaging process.

Whether developing a refillable skincare collection, launching a fragrance, building a coordinated cosmetics assortment or sourcing packaging for production operations, APC helps brands bring the pieces together. Its approach combines creative development with practical execution, helping customers create packaging that reflects their identity, meets product requirements and advances their sustainability goals.

Explore APC Packaging’s capabilities at www.apcpackaging.com.