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The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

Industry innovators are exploring new ways to bring energy back to the makeup aisle.

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Beyond Wrinkles: The Ingredients Rewriting Beauty’s Biological Playbook

The industry is moving toward a model where skin care is designed to modulate the skin’s internal intelligence, adaptability and long-term biological trajectory.

Univar Solutions will reveal five new sunscreen formulations developed to demonstrate the performance capabilities of Parsol Shield from dsm-firmenich, a UV filter innovation currently anticipated to receive FDA approval in the United States this summer.

Univar Solutions Spotlights Neurocosmetics, Urban Skin Care and Next-Gen UV Protection at NYSCC

Univar Solutions will reveal five new sunscreen formulations developed to demonstrate the performance capabilities of Parsol Shield from dsm-firmenich.

Olfactively, Easy Bake Intense follows a structured gourmand-floral architecture designed for projection and longevity. The composition opens with a prominent wild cherry note, transitioning into a heart of white florals layered with cinnamon bark and a lactonic caramel milk accord.

Huda Beauty Bottles the Final Step of Glam with Easy Bake Intense Fragrance Launch