Between the increased digitalization of beauty and the digital-first demands of the COVID-19 era, the beauty supply chain is evolving rapidly.
Beauty professionals—many of whom are working from home—are increasingly shopping for ingredients online. And business hours are expanding into every hour of the day, every day of the week and, sometimes, even into holidays.
These shoppers also expect a more robust suite of features and services.
For these reasons and more, Univar Solutions has launched https://shop.univarsolutions.com, a simple, efficient and easily accessible platform for more than 17,000 chemicals and ingredients.
Steve Martinez, senior director of digital commerce at Univar Solutions, recently spoke with Global Cosmetic Industry's Jeb Gleason-Allured about the e-commerce platform, shifting client needs, the benefits for supplier partners and how the industry has changed during this unprecedented year.
Click below to watch the entire conversation.