It's a natural step for a beauty brand to evaluate whether expanding into a different geographic region is the best option.
In May 2022, Monat announced it was expanding into France and Amorepacific announced that its flagship Laneige skin care brand is launching in the United Kingdom and the Middle East, following a rollout in North America.
In our most recent poll we asked our readers, do you plan on expanding your brand's geographic reach within the next two years? 100% of our readers said yes.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.