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Type: Article
Section: Packaging
Since December 2023, online searches for “whole body deodorant” have exploded, dwarfing traffic recorded over the last 20 years. Why is that?
The Whole-body Revolution
Simplicity, multifunctionality, gentleness, value and efficacy are driving exponential growth in launches promising all-over deodorizing benefits across multiple body sites.
May 1st, 2024
Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.
The Lip Boom: Beauty x Care
From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.
Mar 17th, 2024
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