Bath & Body

U.S. prestige makeup sales increased 18% in 2022, comprising the most sales revenue gains of all the prestige beauty categories.

2022 US Prestige Beauty Sales Defy Economic Concerns

“Regardless of whether consumer confidence was up or down, growth in the prestige beauty market remained strong."

Federal Package

High-Performance Lotions and Serums by Federal Package

Miles Delivers Fragrance-forward Deodorants and Antiperspirants to Teens

Say no to the spotlight-stealing packaging

Say no to the spotlight-stealing packaging

Cancel out the noise and showcase your formulation with high quality minimalistic style found in EPOPACK’s packaging expertise.

JB Skrub eschews hyper-masculine packaging in favor of bright colors and features reusable packs comprising 25%-30% PCR.

JB Skrub Targets Tween Boys with Clean, pH-balanced Skin, Hair and Body Care

The range eschews hyper-masculine packaging in favor of bright colors and features reusable packs comprised of 25%-30% PCR.

Also featured at CES 2023 is Kohler's Anthem Digital and Statement Showering Collection.

Kohler Launches Sprig Shower Aromatherapy System

Kohler's Sprig shower pod system infuses both essential oils and hyaluronic acid into shower spray.

The bath and body care category is faring well as beauty brands cater to consumers’ growing interest in health and wellness.

The Bath and Body Care Boom

Beauty brands are bridging the gap between beauty and health by exploring the next generation of intimate care, evolved self-care and functional body care.

The Naturium Salicylic Acid 2% Body Spray is alcohol-free and suitable for all skin types.

Naturium Launches Salicylic Acid 2% Body Spray

Formulated with an encapsulated 2% salicylic acid and niacinamide complex, this blend clears skin and fights breakouts while working to even skin tone and texture.

Moving forward, Shibari formulas will be manufactured by CC Wellness in its Santa Clarita, California-based FDA-licensed and ISO 13485-certified facility.

CC Wellness Acquires Shibari Lubricant Brand

"This transaction broadens the footprint of CC Wellness as a leading wellness innovator, advancing its goals to expand market opportunity and grow market share," said Catalus Capital co-founder and managing partner Marek J. Olszewski.

Cashmere Mist Deodorant offers scent notes of lily of the valley, bergamot, amber, musk, Moroccan jasmine and sandalwood.

Donna Karan Releases Cashmere Mist Deodorant

Cashmere Mist Deodorant offers scent notes of lily of the valley, Moroccan jasmine and sandalwood.

Will Perform has targeted its products specifically for millennial and Gen Z demographics after seeing firsthand how recovery products are typically framed for certain ages.

Serena Williams' Will Perform Brand Joins the Growing Performance Care Sector

Will Perform represents a new wave of elevated functional products, similar to the premiumization revolution that occurred in deodorant and oral care over the last five years.

According to Pinterest, showers are the new baths, generating higher search volume for products such as shower bombs; photo by Leah Kelley at Pexels.

4 Beauty Trends for 2023: Pinterest Predictions

Pinterest notes that Gen Z and millennials are increasingly mixing bright colors with natural hair tones.

The ScentArc technology is a nutrient blend that selectively prevents the production of odorous compounds caused by the bacteria in the axillary area.

Arcaea to Launch ScentArc, Prebiotic Active for Deodorant in Early 2023

The ScentArc technology is a nutrient blend that selectively prevents the production of odorous compounds caused by the bacteria in the axillary area.

The wolf cut experienced a 135% increase in the volume of searches made on Google, per Beauty Pie.

Top 2022-2023 Beauty, Hair, Skin, Body and Makeup Trends

From niacinamide body care to naked nails to lash serums and refillable lipstick, digital data points to a wide range of trends across every category.