Bath & Body

Successful brands demonstrated durability beyond initial launch windows through repeat purchase and cross-category adjacency.

The New Rules of Winning at Sephora—Category by Category

For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.

Wealthier, asset-confident consumers tend to trade up, seeking science-backed efficacy, personalization, and experiential value, while less wealthy or paycheck-tight consumers trade down, prioritizing clarity, reliability, affordability, and multifunctional performance—though many shoppers move fluidly between the two, mixing premium hero items with value-focused everyday purchases. Across income tiers, both groups increasingly demand transparency, demonstrable results, and smart, efficient solutions, making performance the ultimate currency in a barbell-shaped market.

Beauty in Two Worlds: K-shaped Strategies to Capture Both Premium and Value Consumers

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Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

In skin care, organic sales grew low single digits, supported by premium product mix and pricing in Greater China, partially offset by volume declines.

P&G Q2 FY26: Beauty Fuels Growth as Company Reaffirms Full-Year Outlook

Beauty segment organic sales rose 4%, with net sales reaching $4.04 billion, reinforcing the category’s role as a growth engine for the CPG giant.

'In terms of product assortment, we wanted to make sure that Ulta Beauty carried a diverse range of our products that cater to women’s needs from scalp to vag,' says Stripes Beauty CEO and president Cara Kamenev. 'From dehydrated skin to estrogen loss, Stripes has something to target all midlife needs, so it was important for us to have that wide range of products represented to cater to every woman’s unique body and experience.'

Menopause Goes Mainstream: Cara Kamenev, Stripes Beauty’s CEO, on a Bold Ulta Expansion

The launch also reflects a broader industry reckoning: women navigating menopause remain one of beauty’s most underserved consumer groups, despite their spending power and influence.

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Beauty Under Fire: Why 2026 Will Be a Pivotal Year for Consumer Safety and Environmental Accountability

Recalls highlight the global push for transparency and safety in the beauty industry, as regulators and brands work to protect consumers from harmful ingredients and misleading claims. Keep reading for the latest regulatory updates.

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Stay on the cutting edge of skincare, haircare, and personal-care product innovation with UC’s 100% online MS in Cosmetic Science. Gain expertise in formulation and safety taught by world-class faculty with real-world industry experience.

“Dupes,” minis, and discovery sets are thriving alongside true luxury.

U.S. Beauty Market Outlook 2026: Value, Wellness, and Technology Power a Category That Keeps Growing

Consumers are still buying beauty—carefully, strategically and with a sharper eye on value.

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Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Tree Hut Reimagines Brand Identity with "Uncontain Yourself"

Tree Hut has announced that the brand will undergo a new identity by launching "Uncontain Yourself," a full relaunch of the brand's ecosystem, including a refreshed logo, packaging, website and social presence that embraces self-expression.

Herbivore Announces Botanical Body Care Line Infused with Skin-Level Ingredients

Drawing from its plant-powered heritage, the collection reinterprets its formulas by offering a full-body experience built on signature actives like bakuchiol, tremella mushroom, blue tansy, turmeric and adaptogens.

Using recycled plastic sourced from Amcor’s proprietary CleanStream technology, each applicator offers 87% rPP and a 17% lower CO2 impact versus virgin resin.

Amcor x Decathlon’s Lower Carbon Footprint through Applicator Stick

Amcor, a packaging and dispensing manufacturer, has partnered with Decathlon to produced a sun and skin care stick applicator to reduce its carbon footprint.

Kayali's New Collection Powered by 360º Dispensing Technology

Kayali's new collection of body and hair mists uses Aptar Beauty's All Over Spray, an aerosol dispensing technology that delivers an ultra-continuous, cloud-like mist with 360º dispensing.

'Consumers are no longer just dabbling in supplements—they increasingly believe in the power of ingestibles to influence skin, scalp, and overall beauty outcomes,' says Lorne Lucree, founder, Quiet Coyote. 'The next step is ingredient alignment: the same actives delivered through both a topical serum/cream and an ingestible capsule/powder, sending a unified signal of support to the body.'

2026 Beauty Preview: from Neuro Skin Aging to Cautious Shoppers

Specialists in ingredients, packaging, marketing and more speak out on what's ahead for the industry.