Bath & Body

Double-digit growth has been seen for body creams, lotions and cleaners; and consumer spending on prestige body products has increased by 25%. What's going on?

2024's Fastest-growing Skin Care Category Goes Beyond the Face

Body skin care led the category's growth, in part by coopting ingredients and claims associated with facial skin care. Here’s what’s happening in the category and how brands can tap into the growth.

Beauty Accelerate 2025: Future-proofing Beauty [FIRST LOOK]

Seventy-two percent of Gen Z females take a hot bath or shower to alleviate stress, while 66% spend more time on their beauty and personal care routines.

How Beauty x Wellness Can Address Stressed-out Consumers: New Data

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

A continuous dialogue among Baralan historical soul, industry trends and product innovations. The latest primary packaging innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Stripes Beauty products

Beauty Retail Expansions: Stripes, Lab Series & ColourPop

“Expanding into Canada with Hudson’s Bay is a major milestone for Stripes Beauty, as it represents another step in our mission to empower women to age with confidence, making products and information accessible to women where they most love to shop."

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Chafing claims are all the rage, from anti-chafing apparel brands like Shapermint and Baleaf to chafe-preventing whole-body deodorants from Dove and intimate deodorants from O Positive.

Body Care Takes on Chafing: What’s the Rub?

Anti-chafing claims are a perennial favorite for consumers; personal care brands have an opportunity to solve this nagging issue for their shoppers.

Meet the Australian Beauty Brands Making a Push into the United States [video]

Here, Global Cosmetic Industry content director Jeb Gleason-Allured speaks to the brands on the show floor to learn more about the Australian beauty innovators looking to make their mark on the U.S. market.

Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.

2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

Raw Sugar Living is Democratizing Clean Beauty: from Deodorant to Pet Care & Beyond

The brand focuses on clean, sustainable and high-tech product innovation at a highly accessible pricepoint.

Prestige hair product sales in Q1 2024 was led by products offering solutions for hair thinning and loss, as well as wellness-oriented SKUs such as hair oils and serums, scalp care, and heat protectants. All of those categories grew sales between 13% and 25% in Q1, per Circana.

Beauty’s 8 Top Growth Areas

The latest data points to beauty's key opportunities amid slowing growth.

'Sweating has been a longtime insecurity of mine,' said Paul. 'If you know me, you know I'm a clean freak. I always want to smell fresh, but training in Puerto Rico's humid climate makes it a real challenge.'

Walmart Continues Male Grooming Expansion with Jake Paul's W

"The next generation is poised to be the most influential yet, but legacy brands in our aisle aren't resonating," said CEO Woodie Hillyard.