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15 Results
Type: Article
Section: Retail
Brick and Mortar
[special report] Beauty Retail: Today, Near Future & Tomorrow
E-commerce, social purchasing, AI technology and more are reshaping the beauty path to purchase.
Brick and Mortar
Beauty 2017-2018, Part 2: Where Consumers Shop
A greater portion of prestige beauty sales migrating online, led by skin care, followed by makeup and fragrance.
Skin Care
The Top 3 Aesthetic Skin Care Trends on Instagram
Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.
Digital/E-commerce
Mass vs. Indie Beauty: Visual Trends on Instagram
Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?
Digital/E-commerce
Data Sharing, Trust and Beauty
Data is oxygen for innovation. The beauty industry will need to keep an eye on how Silicon Valley juggernauts respond to recent data controversies, learn from them, and work to ensure the free and responsible flow of information continues.
Digital/E-commerce
Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?
Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?
Digital/E-commerce
[UPDATE] Amazon Wants to Disrupt the Way You Create, Package and Sell Products
The beauty care industry may face some tough decisions as Amazon tightens its grip on online and physical retail.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
News
Up Your Instagram Beauty Game
Instagram reported 800 million users at the end of 2017, 68% of them being women. Go deeper into the data and it gets more compelling. According to a Facebook beauty industry report, 37% of millennial women (aged 18-34) are particularly keen on using Instagram for beauty inspiration, looks and trends.
Devices/Tech
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Digital/E-commerce
The Next Normal: How Commerce is Changing into Connectivity
In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.
Color Cosmetics
The iPhone X, iOS 11 and the Future of Beauty
How the latest technological advances can fuel new experiences and brand opportunities.
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Brick and Mortar
8 Beauty Retail Predictions Post-coronavirus
The pandemic’s lasting impact on stores and shoppers.
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