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Type: Article
Section: Ingredients > Launches & Claims
Regulatory
Read the Label: BYBI's Clean Hands Moisturizing Antibacterial Spray
This "Read the Label" looks at the ingredients and claims for BYBI’s Clean Hands Moisturizing Antibacterial Spray. The brand claims that this product is a 65% alcohol, vegan sanitizing spray to moisturize, soothe and calm dry hands while reducing levels of bacteria.
Launches & Claims
Words from Wiechers: Let's Get Visual
In this installment of our Words from Wiechers series, the authors debate the impact on consumers of strikingly visual fashion advertisements versus cosmetic ads that are text-heavy.
Skin Care
Read the Label: Revolution Skincare's Hydration Boost
This "Read the Label" looks at the ingredients and claims for Revolution Skincare's Hydration Boost. It contains moisturizing, preservative and anti-aging ingredients such as Borneo tallow nut seed butter, phenoxyethanol, sodium hyaluronate and more.
Launches & Claims
Read the Label: Nivea's Sun Protect & Dry Touch Sunscreen Spray SPF 50
This "Read the Label" is focused on sunscreen and reviews Nivea’s Sun Protect & Dry Touch Sunscreen Spray SPF 50, which includes key ingredients such as octocrylene, homosalate and more.
Launches & Claims
[update] Comparatively Speaking: Matter vs. Mind Claims
This "Comparatively Speaking" was revived from 2008 for its relevance today. In it, Tony O’Lenick posed the question: What’s the difference between a "mind" claim and a "matter" claim? Industry expert Johann Wiechers, Ph.D., explained.
Regulatory
Read the Label: Bulldog Skincare–Original 24 Hour Moisturizer
This "Read the Label" discusses men's skin care—more specifically, Bulldog Skincare's Original 24 Hour Moisturizer, which is said to provide long-lasting hydration thanks to the key ingredients sweet almond oil, aloe, green tea and camelina oil.
Launches & Claims
Words from Wiechers: What You Say is What You Get
This installment of "Words from Wiechers" explores what we see and say about cosmetic products, and cautions to not make “conclusions” that are simply that—conclusions, without underlying science.
Launches & Claims
Words from Wiechers: Is Cosmetic Science Really 'Bad'?
In this month's "Words from Wiechers" series, we learn about a metric to evaluate cosmetic science and related claims: The Baloney Detection Kit.
Launches & Claims
The Brabender Absorptometer ”C” for running precise and reproducible absorption tests.
The Brabender Absorptometer “C” is a tabletop instrument with a torque measurement system, which is used for the precise and reproducible determination of the oil absorption number (OAN) of powdery materials.
Launches & Claims
Words from Wiechers: Cosmetic
Idols
In this month's "Words from Wiechers" series, we learn that while proper branding and marketing are a prerequisite for initial success, it is the consumer experience and satisfaction that will drive resale and ultimate success of a product.
Launches & Claims
Read the Label: Aveeno Daily Moisturizing Body Lotion for Dry Skin
"I would recommend this [Aveeno Daily Moisturizing Body Lotion] to anyone with sensitive or dry skin as it’s affordable and works. . . after two weeks of daily application, any visible signs of dryness, redness or itching had significantly reduced–even after stopping use of the product."
Launches & Claims
Could the Human Virome be the Next Skin Care Target?
"The projection, I think, is that many cosmetic companies will begin to launch products with [related antiviral] claims, and R&D departments need to understand more about this claim. I think this is the beginning.”
Regulatory
Read the Label: The Inkey List Zinc Moisturizer with SPF 50
"In The Inkey List’s case, the zinc oxide used is non-nano as it is not specified as ‘nano’ on the ingredients list. I therefore wanted to test this and see how the product performed."
Skin Care
Top Ingredients, Claims and Categories Since COVID-19
The stay-at-home movement prompted by COVID-19 has driven interest in several key cosmetic ingredients, claims and categories, including propolis, "purifying," hand masks and others. Spate co-founder Yarden Horwitz presented these in a recent SCC webinar.
News
The Beauty Experience
Part 2 of 3: How neurological connections between the brain and our skin affect consumer experience.
Launches & Claims
Read the Label: Neal’s Yard Remedies, Geranium & Orange Hand Lotion
I like the product because it’s nourishing...and now more than ever, I’m washing my hands as much as I can and applying sanitizer when necessary, which is really making my skin suffer.
Launches & Claims
Read the Label: Guerlain L’Essentiel Natural Glow Foundation
"It’s interesting to me that this foundation contains fragrance but I expect nothing less from the Guerlain fragrance house." Read more from Rachael Polowyj on this product, its ingredients and her in-use experience.
Launches & Claims
Claims in the Indie Brand Era
Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.
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