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Section: Consumers & Markets

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

Spate's latest U.S. consumer trend reports indicate a growing interest in scalp care, colored lash extensions and tapered square nails.

Spate: US Trends in Scalp, Hair Care, Lashes and Nails

Spate's latest U.S. consumer trend reports indicate a growing interest in scalp care, colored lash extensions and tapered square nails.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Spate reports that consumers desire fuller-looking lips in a safe product they can use at home.

Spate: US Consumer Trends on Sunscreen, Lip Gloss and Scalp Serum

Spate reports that sunscreen mist is the highest growing product within the sun care category and searches for lip plumping gloss grew 138.8% since last year.

Per Spate, the nail category continues to grow, and the nail art segment is driving the category, with 5M average monthly searches, a growth of 26.6% since last year.

Spate: US Consumer Trends in Hair and Scalp Treatments, Nail Art and Deodorant

Spate reports that U.S. consumers are looking for hair bonding oil, expanding their interest in nail art and exploring probiotic deodorant.

Compared to the same period of 2022, prestige hair styling units sold more than doubled in the first half of 2023.

The Skinification of Hair Styling is Here

As with the broader hair and scalp care sector, styling products with wellness benefits such as hair restoration or strengthening grew four times faster than the overall sector.

Contract manufacturers are noticing a shift toward wellness in the beauty space.

INSIDER INSIGHTS: Contract Manufacturing Beauty Trends & Hair Care Trends + Packaging Launches

Wellness and hybrid formulations dominate contract manufacturing space, while scalp care continues to trend in hair care.

4 Beauty Trends for 2023

From scalp care to a clarifying moment for clean beauty, the industry is set for an innovation-rich 2023.

Mintel Looks at Primary Drivers for Chinese Hair Care Consumers

Purchases driven by performance, followed by brand and function; products have shifted emphasis from treating hair appearance and condition to scalp health.

A recent class-action lawsuit emerged with Unilever and Conopco Inc. for its TRESemmé Keratin Smooth Color Shampoo for containing DMDM hydantoin, which is believed to cause hair loss and scalp irritation for consumers.

Unilever’s TRESemmé Shampoo Alleged to Cause Irritation, Hair Loss

A recent class-action lawsuit has emerged against Unilever/Conopco Inc. for its TRESemmé Keratin Smooth Color Shampoo due to reports of DMDM hydantoin content allegedly causing hair loss and scalp irritation.

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7 Things to Know About the Hair Care Habits of Americans Over 40

Hair care brand Mereltä has released the findings of its first annual “Truth About Hair and Scalp Care” survey, revealing trends on how more than 1,000 Americans over 40 years old feel about and take care of their hair.

Trending: Mehron Effects Makeup, Tarte Cosmetics, TXA Serum, Lash Shampoo and More

Our latest Consumer Pulse report on social media highlights consumer interest in Mehron special effects makeup, Tarte Cosmetics, TXA serum, lash shampoo, nude lip liner, scalp aging and more.

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Shiseido x Alibaba—Companies Strike Joint Business Plan

The plan aims to strengthen the long-term partnership between the companies, marrying Shiseido’s innovation capabilities and Alibaba’s big data and consumer insight to reinforce product development, brand marketing, e-commerce, CRM and more.

P&G Brand Announces Spokesperson for Hispanic Market

Head & Shoulders signs stylist Antonio Rosales as the brand's first spokesperson and ambassador for the U.S. Hispanic market.

Head Wash- Fragrance Free

Comprehensive Cranium Care Caters to Bald, Shaved and Buzzed Heads

C3's Head Wash was "designed specifically for the bald dome" and can be used for daily cleansing of the head, face, neck and beard.

Procter & Gamble Acquires Nioxin

Salon brand to grow global positioning…

Esther Olu Influencer Insight Screen Grab

[video] @TheMelaninChemist on Exfoliants, Humectants and Rosemary in Hair

Social media listening can uncover new ideas and opportunities. We asked Instagram influencer Esther Olu, @themelaninchemist – a cosmetic chemist squelching mainstream misinformation – about what’s trending in hair. Watch now to learn more.

Spate reports that anti-humidity spray searches have grown 58.9% since last year.

Spate: US Consumer Trends in Makeup and Hair Spray

Spate is reporting increased consumer search engagement with peel-off lip stain, eyelid tape and anti-humidity spray, along with their favorite retailers.

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