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Section: Brands & Products > Hair Care
Packaging
Herbal Essences' Inclusive Bottle Design Aims to Change Hair Care for Visually Impaired
The package features tactile indentations that will help differentiate the brand’s shampoos from its conditioners in-shower—given they share the same bottle shape—alleviating in-shower confusion and helping consumers confidently perform daily tasks.
Consumers & Markets
Kline Looks at China's Beauty Market, Including Skin Care, Hair Care, Makeup and More
Chinese consumers have become more price-sensitive, reducing salon and spa visits, but are determined to tackle beauty concerns, and thus the professional market in China is seeing a steady increase.
News
Net Sales for P&G Inch Up 2% to $21.2 Billion for July–September 2013 Quarter
Organic sales grew 4% for the company during the time period as well, with beauty and grooming segments both making contributions.
Hair Care
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
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