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Type: Article
Section: Retail > Brick and Mortar
'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
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