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Type: Article
Section: Retail > Digital/E-commerce
Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Feb 17th, 2025
By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
Apr 1st, 2025
Lobie’s founder and CEO, Anastasia MacKay, is frequently featured on the brand’s Instagram channel, showcasing to the online community each step of Lobie’s development and brand journey, further fostering trust and loyalty within the consumer market.
The Social Media Secrets of Gen Z’s Favorite Hair Care Brands
Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.
Nov 4th, 2024
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