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To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.
Unraveling Consumers’ Top 6 Hair & Scalp Concerns
Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.
Feb 1st, 2024
Smiling woman with windblown hair leaning out of car window against blue sky
Scalp‑First: The New Longevity Play in Hair Care
A new approach that focuses on prevention, optimization and regeneration, rather than mere repair.
Feb 26th, 2026
The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.
Gut Health as Skin Health: Ingredient Trend Tracker
Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.
Feb 1st, 2024