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Section: Ingredients > Hair Care

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

Why Verb Maxed Out Salicylic Acid for Its New Dandruff Shamoo

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

New hair care line from CeraVe including shampoo and conditioner for dandruff and hydration.

CeraVe Brings Skin Care Expertise to Hair Care with New Product Launch

CeraVe is expanding its expertise into hair care with the launch of two new product lines. This launch marks CeraVe's commitment to providing holistic and effective care that goes beyond the face.

$Derived via green fractionation from Moroccan saffron petals (Crocus sativus L.), DandErase reduces inflammation and erythema, mitigates itching and scalp discomfort, restores the barrier function of the skin and scalp, and balances the microbiome for long-lasting anti-dandruff effects.$

95% Dandruff Reduction in 3 Days: The Power of Givaudan's DandErase

Itching and inflammation are also diminished as a result of a more balanced microbiome.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

Screenshot 20250411 121124 Editor Lite

12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

A new report from Kline argues that the application of emollients and moisturizers, delivery systems, fragrances and essential oils, texture modifiers, and exfoliants can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.

Clinical Eclipses Clean: Ingredient Trend Tracker

Efficacy, expert-backed claims and third-party certifications are the keys to beauty shopper engagement in 2024.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

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