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Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

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Feel the green beat of LipoTrue™ [sample request]

Feel the green beat of LipoTrue™, beating with a new technology.

The beauty talent market is getting more competitive as M&A heats up and new indie brands spring up.

Game of Thrones with Lipstick

Welcome to the 2017 beauty job market.

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V/WA™, discover Alteromonas lipotrueae

Discover V/WA™ a fully vertically integrated active ingredient from a newly identified Alteromonas strain: Alteromonas lipotrueae.

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V/WA™, discover Alteromonas lipotrueae

Discover V/WA™ a fully vertically integrated active ingredient from a new identified Alteromonas strain: Alteromonas lipotrueae.

Shoppers who receive personalized marketing efforts will spend more, shop more frequently and be more loyal to their beauty brands.

Selling Lipstick to Your Dad

The pitfalls of one-size-fits-all marketing.

Colder and drier weather can cause the already thin skin around the lips to become dry, cracked and flaky, and will need lip balms to remedy these problems.

Formulating on Trend: Lip Balm

Lip balms prevent lips from becoming dry, cracked and flaky, as this skin is much thinner than the rest of the body. To help remedy these problems, this "Formulating on Trend" advises including structuring agents, emollients, antioxidants and more.

Of the women who use lip cosmetics, 67% seek moisturizing/hydrating claims while 61% desire long-lasting wear; almost half (48%) are swayed by lip-softening properties.

Formulating On Trend: Lip Oil

In this “Formulating on Trend,” the author describes basic ingredients used to create lip oils, including the function of each and formulation suggestions. Thickeners, oils, antioxidants, colorants/pigments, flavor and plumping ingredients are considered.

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Lipstick Factor: Marketing Strategies for a Downturn

A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.

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Innovative Glass Mascara and Lip Gloss Packaging

A new mascara and lip gloss applicator with a luxury look and feel for lip and lash products.

Laneige Lip Sleeping Mask was designed as an overnight treatment to increase and provide long-lasting hydration to lips, leaving them feeling softer and healthier.

Read the Label: Laneige Lip Sleeping Mask

Laneige is a well-known Korean skin care brand that launched in the 1990s, perhaps known best for its Lip Sleeping Mask. The website boasts it is "the #1 lip treatment brand in the U.S." This column takes a closer look at the ingredients to see why.

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Introducing the ‘Devotion Lipstick’ – refillable packaging from HCP

HCP’s ‘Devotion Lipstick’ offers a classic full-size pack that combines a high-performance mechanism with a sustainably-minded, refillable design.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

Lipsticks: How They Have Changed and Where They Are Going

The composition of lipstick formulations and their means of manufacturing and filling have progressed significantly in the last 100 years. There have been notable developments in methods of production, innovations in both functional and active ingredients, and breakthroughs in processing—and the future still holds distinct possibilities for lipsticks.

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Liponate Jojoba™ 20 For Sensitive Skin and Conscious Beauty Formulations

Formulation architectures that are Conscious Beauty-ready need strong efficacy, impeccable sensory, sustainability and traceable ethical sourcing. Liponate™ Jojoba 20 helps formulators create efficacious beauty products that go beyond clean beauty.

Individual Attraction: Lip Tattoos Seek to Offer Self-expression

A new temporary lip tattoo beauty product targets the estimated third of American 18&ndash25-year-olds with tattoos.

This product soothes and smooths the lips with raspberry seed oil and shea butter.

Read the Label: Clarins' Extra-Firming Lip and Contour Balm

This "Read the Label" discusses the Extra-Firming Lip and Contour Balm by Clarins. Key ingredients analyzed include microcrystalline wax, paraffin, shea butter, raspberry seed oil and more.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

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