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Type: News
Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
May 30th, 2023
The highest-ever weekly sales for First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA came after it was showcased on Wendy Sy’s TikTok page.
First Aid Beauty Releases Promotional Song on TikTok
“TikTok Made Me Buy It” celebrates the influence that the social media platform has on the beauty industry.
Dec 22nd, 2021
According to NIQ, the most shopped categories on TikTok Shop include lip cosmetics.
Decoding TikTok Shop's Beauty Sales
NIQ's John Busardo said, "TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it."
Oct 18th, 2023
Merchants must be based in the UK and give a volume of their stock to be stored in a warehouse.
TikTok Shop Launches Logistics Program in UK
Through this program, TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community.
Aug 9th, 2023
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Report: Westfield London Mall Opening TikTok For You House
TikTok For You House will be open from July 22 to August 8, 2021.
Jul 19th, 2021
Forehead taping, collagen gel masks, and wrinkle patches are redefining anti-aging routines, inspired by TikTok's viral beauty hacks.
TikTok-Fueled Trends in the Fight Against Wrinkles
The latest anti-aging trends are being driven by TikTok, featuring everything from at-home wrinkle patches to collagen gel masks. Younger generations are reshaping the skin care industry with innovative, non-invasive solutions.
Apr 21st, 2025
TikTok virality led Murad's Targeted Wrinkle Corrector to sell out within four weeks on both M.com and Sephora.com.
How Murad Creates TikTok-viral Products
"TikTok is more democratic [than other platforms] in the sense that anyone can go viral," says Murad CEO Paul Schiraldi. "The platform learns your behavior and interests and thus curates your page based on these learned interests."
Feb 10th, 2023
Woman viewing social media content on mobile phone
What Are the Top Haircare, Styling and Product Trends on TikTok?
New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.
Dec 16th, 2024
SuperOrdinary's China live streaming sales exceed $500 million to date with more than 1.1 million product orders.
SuperOrdinary Launches US TikTok Shop Service
As part of the launch, SuperOrdinary is partnering with brands including Milk Makeup, Babor, Byrd Hair, and Never Have I Ever. This new initiative gives these brands and others a single-partner solution for TikTok Shop.
Nov 18th, 2024
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Huda Beauty, The Body Shop Among Top TikTok Brands
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Aug 12th, 2020
The concerns are significant given the prevalence of music on TikTok in particular, as well as the platform's immense popularity with Gen Z and millennials.
80% of Beauty Brands Could Be Violating Music Copyright on TikTok & Instagram
The concerns are significant given the prevalence of music on TikTok in particular, as well as the platform's immense popularity with Gen Z and millennials.
Nov 2nd, 2023
'The pace and sheer amount of trends on TikTok can be overwhelming and this often leads brands to confuse something that is ‘trending’ for a ‘trend,'' says Clare Varga, director of beauty at WGSN. 'Because WGSN forecasts trends rather than track them, and can contextualize them within macro trends, we’re able to distinguish between the two and cut out the noise and identify the trends that matter.'
WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos
WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.
Apr 10th, 2024
Unveiled beginning September 25, 2023 via an unboxing campaign with more than 100 earned and paid influencers, Oladupé No. 160 featured a label similar to that of Olaplex and was, in fact, the brand's No. 3 Hair Perfector pre-shampoo treatment.
Olaplex TikTok Campaign: We Are Undupable
Consumers were driven to Oladupe.com, where the first 160 people to register were sent a free bottle of the "dupe," along with the reveal of the product's true contents.
Sep 29th, 2023
woman-with-acne-at-the-beach-in-the-sun
'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend
You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.
Aug 13th, 2024
Spate Co-Founder Yarden Horwitz (at left) will review the latest search and social media data (particularly TikTok), highlighting growth opportunities across beauty product categories, including hair, skin and color cosmetic innovation.
Top Beauty TikTok & Search Trends Decoded: Now Available On-demand
Spate Co-Founder Yarden Horwitz will review the latest search and social media data (particularly TikTok), highlighting growth opportunities across product categories, including hair, skin and color cosmetic innovation.
Apr 21st, 2023
More and more consumers are looking to Tik Tok reviews to size up products and brands; photo by Giorgio Pulsart at Unsplash.
3 Ways TikTok is Driving Beauty Trends
From slugging to product hype, Gen Z's preferred social media platform is expanding its impact on the beauty space.
Dec 14th, 2022
Notably, the #skintok hashtag also has more than 10 billion views on TikTok.
3 TikTok Meta Trends: Barrier Cream, Lip Oil and Glowing Sunscreen
Barrier creams have exploded in interest thanks to TikTok. According to one source, videos mentioning barrier creams have amassed more than 143 million views on the platform; and lip oil and glowing sunscreen are next.
Mar 14th, 2023
Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Jul 17th, 2025
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