Revlon, Inc. announced Carrie Underwood is joining Almay as a global brand ambassador. Like Almay, Underwood believes in enhancing women’s natural beauty and appreciates that all of the products are made with the highest quality standards making them suitable for women with sensitive skin and eyes.
Underwood will represent the full range of Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break in late January 2014, highlighting her unique style and personality.
“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” said Julia Goldin, global CMO for Revlon, Inc.
Underwood stated, “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion—whether you want to get that perfect no-makeup makeup look or create a fun, amped up date-night smoky eye.”
Exclusive behind-the-scenes content from Underwood’s campaigns will be available on Almay.com and Almay’s social media channels throughout Underwood’s partnership with Almay.