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Dylan’s Candy Bar and Claire’s Extend Partnership with New Beauty Products
Posted: February 12, 2014
Retailer Claire's Inc. announced will continue its partnership with Dylan's Candy Bar, the confectionery emporium and lifestyle brand. With an expanded collection to include jewelry, tech accessories, nail polish and lip products, the playful assortment will be available exclusively at Claire's, Claires.com and DylansCandyBar.com and in store at Dylan's Candy Bar locations nationwide.
"From Rock Candy Lip Gloss to Gumball Necklaces, this collection celebrates candy-inspired style that will encourage girls to express their creativity," states Dylan Lauren, founder and CEO of Dylan's Candy Bar. "We are excited to be partnering with Claire's on such a fashionable collection and hope girls have as much fun wearing it, as we had creating it."
"We are so proud of the success of our initial partnership with Dylan's Candy Bar; continuing beyond candy with jewelry, beauty and tech products seemed like a natural progression," states Dina Keenan, global chief marketing officer, Claire’s. "The Claire's girl loves to have fun, and we are thrilled to offer novelty items that empower her to express herself."
For a guilt-free sugar rush, consumers can purchase sweet-tasting lip glosses shaped like rock candy and lollipops, as well as chocolate bar dessert lip balms and donut-inspired nail polishes.