Kayla Villena, global insight manager for beauty and personal care at Euromonitor International

https://www.euromonitor.com/
More from Kayla Villena, global insight manager for beauty and personal care at Euromonitor International
By 2034, older adults will outnumber children for the first time in U.S. history. Declining populations under 18 and rising life expectancy will drive this aging trend.
Beauty’s Demographic Destiny: Aging, Autonomy, and the 2040 Pivot
Population shifts are opening new avenues for growth as purchasing power redistributes across age cohorts, rewarding brands that strategically embrace these demographic transformations.
Apr 22nd, 2026
Capitalizing on skinification trends, hair care brands are increasingly positioning ingredients traditionally associated with skin care as key selling points and value-added benefits.
Scalp‑First: The New Longevity Play in Hair Care
A new approach that focuses on prevention, optimization and regeneration, rather than mere repair.
Feb 26th, 2026