The Procter & Gamble Company beauty sector continues to lead the way, with organic sales up 5% versus the first quarter of fiscal year 2027.
This growth is credited to recent launches from its major brands, showing the corporation has consumers in mind.
Herbal Essences launched a Papaya + Citrus Strength collection in the summer of 2026 in collaboration with Love Island Season 7 star Amaya Espinal. The collection targeted younger consumers through bright co-packaging and influencer-driven marketing.
In September 2026, Procter & Gamble rolled out new Head & Shoulders formulations featuring the HydraZinc Complex, leaning on science-led product innovation.
“We remain committed to our strategy to delight consumers with superior products at a superior value by putting the consumer first in everything we do. We are confident in the near term and excited about the future,” says Shailesh Jejurikar, Chairman of the Board, President and Chief Executive Officer.
Hair Care organic sales increased mid-single digits driven by innovation-based pricing in North America and Latin America, favorable product mix and an increase in unit volume. Personal Care organic sales increased mid-single digits driven by volume growth in Greater China and Europe and favorable product mix, partially offset by trade investments. Skin Care organic sales increased mid-single digits due to favorable premium product mix and a unit volume increase in North America.
Grooming segment organic sales increased 5%versus year ago driven by innovation-based pricing, primarily in North America and IMETA and favorable product mix. Its major brands, Braun, Gillette and Venus, all debuted innovative launches or upgrades in 2026.
“While we expect there will continue to be geopolitical and economic challenges, this strong start keeps us on track to deliver within our guidance ranges for organic sales growth, core EPS growth and free cash flow productivity for the fiscal year,” says Jejurikar.
