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World Wide Packaging Takes a Bow (Tie) with New Dual Stick Packaging

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At Cosmoprof North America, World Wide Packaging (WWP) debuted several packaging innovations, including the Bow Tie Dual Stick. 

The Details

  • The packaging comes with the capability to combine two different formulations into one pack
  • The dual-ended stick can house spot concealer, primer or day-night lipsticks, according to WWP 
  • The pack was designed to "add a point of differentiation over most double ended packaging designs" WWP explained 
  • Brands have the option to emboss branding details in the center section or the three piece construction cap