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The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

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According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.

Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode

Axe Stadium Seat V03

AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment

Founded by engineer Laura Sisson (at left) artist-perfumer Sean Raspet (at right), Patina is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors.

Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Kayali’s Eden Sweet Peach | 35 and Eden Plush Pear | 23 launch exemplifies a playful approach to the category, positioning fragrance not just as scent but as a curated cultural experience.

Fragrance in Flux: How Packaging, Formats and Experience Are Redefining the Category

Brands are rethinking format, functionality and storytelling, signaling a category defined less by traditional perfume codes and more by fluid, lifestyle-led consumption.

L'Oréal Luxe is extending fragrance beyond traditional product formats through a new partnership with DataLand, the AI-driven cultural institution co-founded by Refik Anadol (pictured) and Efsun Erkılıç.

L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand

The scents were created in collaboration with Refik Anadol Studio using the studio’s proprietary Large Nature Model, an AI system trained on nature-derived datasets.

How to Get Your Makeup Brand Refreshed

With over 20 years of expertise, MPlus Cosmetics partners with global color cosmetics brands from concept to launch, combining advanced formulations, co-engineered applicators, performance, quality, and regulatory expertise.

Prestige, which accounts for roughly two-thirds of total sales, remained relatively resilient, with flat reported revenue in the quarter.

Coty Stabilizes Profit, Boosts Cash Flow as Strategic Reset Takes Hold

The company is reducing the number of smaller product launches, streamlining operations, and increasing investment in core brands and consumer engagement.

Olfactively, Easy Bake Intense follows a structured gourmand-floral architecture designed for projection and longevity. The composition opens with a prominent wild cherry note, transitioning into a heart of white florals layered with cinnamon bark and a lactonic caramel milk accord.

Huda Beauty Bottles the Final Step of Glam with Easy Bake Intense Fragrance Launch

A sampling of 5,000 Reddit posts and nearly 700K comments found that consumers are prioritizing unique scents/distinctive olfactory experiences. Often, this gives an advantage to indie brands, which are often freer to push the envelope with novel notes and combinations.

Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

Skin care gains were offset by softness in legacy brands like Clinique and Origins, indicating ongoing repositioning challenges in parts of the portfolio.

Estée Lauder Rebuild Gains Traction as Margins Surge and Fragrance Fuels Growth

For fiscal 2027, the company expects organic net sales growth of 3% to 5% and adjusted operating margins approaching 13%.

By 2034, older adults will outnumber children for the first time in U.S. history. Declining populations under 18 and rising life expectancy will drive this aging trend.

Beauty’s Demographic Destiny: Aging, Autonomy, and the 2040 Pivot

Population shifts are opening new avenues for growth as purchasing power redistributes across age cohorts, rewarding brands that strategically embrace these demographic transformations.

Guerlain posted strong growth, propelled by its high-end fragrance universe L’Art & La Matière and the continued success of Aqua Allegoria.

LVMH Beauty Holds the Line as Selective Retailing and Sephora Power Growth Amid Volatile Q1

Sephora delivered solid revenue growth across all regions, gaining further market share and consolidating its position as the global leader in prestige beauty retail.

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

By combining fMRI data with consumer testing and market insights, the system reportedly enables brands to directly link formulation choices—such as texture or scent—to how a product is perceived, experienced and ultimately valued.

Can Sensory Neuroscience Rewire Cosmetic Product Development

The company’s research is claimed to reveal that sensory experiences can have deeper and more lasting neurological effects than previously understood.

Dossier, founded in 2019, currently operates across both digital platforms and brick-and-mortar retail channels.

APG Bets Big on Dupe Culture Darling Dossier to Scale Global Reach

Founder Sergio Tache will continue to serve as CEO, leading the company through its growth transition.