Bubble Skincare's Jessaline Orlansky Speaks Out on 'Winning Gen Alpha & Gen Z' at Beauty Accelerate 2025

Bubble SkincareBubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality. Pictured is the brand's Tell All Juicy Secret Lip Balm.
Bubble SkincareBubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality. Pictured is the brand's Tell All Juicy Secret Lip Balm.
courtesy of Bubble Skincare

💡 Beauty Accelerate is returning  LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.

Jessaline Orlansky, director of product development at Bubble Skincare, will discuss what it takes to become a brand favored by young consumers as part of a thought leader session, "Winning Gen Alpha & Gen Z," taking place at Beauty Accelerate 2025.

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Yet, the brand has always shied away from trend-chasing, insread focusing on relevance with its shoppers.

With the brand having now expanded to Australia while eyeing continued growth, Beauty Accelerate will explore the keys to this brand's relevant innovation, growth strategies, and offer insights into its young, enthusiastic shoppers.

This session will be a must-attend for any brand seeking to better understand how Gen Z and Alpha thinks, how brands can respond with on-target innovation, and what's next.

About Beauty Accelerate 2025

In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.

That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.

  • Dates: March 12-13, 2025
  • Location: Ocean Place Resort & Spa in Long Branch, New Jersey

By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.

From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.

Key themes will include:

  • Engaging Gen Alpha & Gen Z
  • Longevity & (p)rejuvenation: maximizing the beautyspan
  • The efficacy imperative: proof is not optional
  • Delivering value: insights for demanding consumers across categories
  • Obsession-worthy cosmetic packaging: design x function x sustainability
  • What the latest data tells us about what’s next in beauty
  • Beauty innovations to capture white space

3 Reasons to Attend Beauty Accelerate 2025

🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category. 

🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.

🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.

đź‘€More details, including featured speakers, program details and tickets, are coming soon; stay tuned.

👉🏽 Registration is now open.

More in Consumers & Markets