Garcoa, Inc., a leading product innovation and commercialization partner, will debut its new AI-powered GIG FormulaLab IQTM tool at PLMA 2026, introducing a new way for retailers and brands to uncover opportunities, spark product ideas and accelerate the path from concept to shelf.
The launch reflects Garcoa’s vision for the future of prive label: moving beyond simply making products for less and toward creating products that are better, more differentiated and more relevant to today’s consumer. The platform identifies emerging trends, explores category white space and generates new product opportunities, asking not just what can be made, but what could make the category better.
Once an opportunity is identified, Garcoa Innovation Group brings together the expertise to move it forward. With in-house chemists and lab capabilities alongside experts in consumer insights, product development, creative and marketing, the team can refine and develop concepts with commercialization in mind, creating a clear path from idea to market.
“Private label shouldn’t just cost less. It should offer more,” said Greg Rubin, CEO of Garcoa.
“Instead of asking, ‘How can we make this product cheaper?’ we’re asking, ‘How can we make this category better?’ GIG FormulaLab IQTM helps us uncover those opportunities, and the Garcoa Innovation Group gives our partners the expertise and capabilities to turn them into products consumers actually want.”
PLMA attendees can experience GIG FormulaLab IQTM and meet the Garcoa Innovation Group at booth #H1705 during the 2026 Private Label Trade Show in Chicago.
