The Influence of Sensory Perception on Consumer Perceptions of Liking and Performance

Feb 18th, 2010
Feb 18th, 2010
Dallas, TX, USA
Texas
North America
Phone:1-214-905-6462
Gail Vance Civille, president, Sensory Spectrum, offers insight into how the sensory properties of beauty products drive consumer perception of liking, the benefits and performance of the products themselves.