Brands & Products > Devices/Tech | Global Cosmetic Industry

AI is moving upstream from content creation and search into trend discovery, consumer insight and innovation strategy. This session will focus on how teams can distinguish early signals from market noise and use those insights to inform future product development and positioning.

How to Spot Beauty Trends Up to 12 Months Before the Competition

Tracking emerging beauty trends before they reach the mainstream across skin care, hair care, sun care and color cosmetics in 13 global markets.

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

Profound helps brands understand how AI assistants such as ChatGPT, Gemini and Perplexity see and describe them.

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

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Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Amorepacific Holdings Signs Strategic Investment Agreement With Higher Corporation On Beauty And Med

Amorepacific Holdings Signs Strategic Investment Agreement with HIGHER Corporation on Beauty and Medical Aesthetics Collaboration

SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.

L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery

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This Smart Eye Cream Applicator Brings Device-Led Precision to Eye Care

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

Moving cosmetic formulation, product development and packaging workflows onto AI-driven platforms can potentially offer advantages in speed, efficiency and decision-making.

The AI Gold Rush in Beauty R&D

Competing platforms vie to demonstrate their value in achieving speed, savings and efficiencies, and market triumph.

From energy-based technologies to device-assisted application, skin care is becoming an interactive system designed to deliver measurable, experience-driven results.

LOOK BOOK: Beyond the Formula, Beauty Is Becoming a Technology Platform

The industry shift is moving from formula-centric thinking to active beauty systems that combine formulation with technology.

While microneedling creates the pathways, other integrated technologies prepare the biological environment, including Integrated Phototherapy (LED) and Pulsed Electromagnetic Fields (PEMF).

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Holding a portfolio of more than 800 patents, Nuon Medical provides B2B partners with the hardware and diagnostic sensors necessary to maximize formula efficacy. From calibrated microneedling and phototherapy to energy-assisted delivery, Nuon’s mission is to bridge the gap between clinical science and the consumer’s daily routine.

Under the agreement, Pencil’s end-to-end AI content platform will be integrated across Coty Consumer Beauty brands—including CoverGirl, Rimmel, Sally Hansen and Max Factor—enabling creative and marketing teams to rapidly generate, test and optimize advertising assets across markets and channels.

Coty Bets Big on Generative AI as Pencil Partnership Pushes Beauty Content Into Real Time

Working alongside transformation and creative teams led by sister agency Jellyfish, Coty aims to operationalize large-scale content production.

The agreement allows L’Oréal to use a range of patented technologies developed by Adeia that support personalized, interactive and data-driven digital experiences.

Adeia Signs Multi-Year IP Licensing Deal with L’Oréal, Extending Media Tech into Digital Commerce

The agreement means L’Oréal can incorporate Adeia’s underlying technology into its digital ecosystem—such as its websites, apps, virtual try-on tools or online shopping experiences.

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medicube Announces and Debuts Largest U.S. Consumer Activation at Coachella 2026

Haut.AI, which also exhibits independently at the show, is doubling down on its AI toolkit with Skin.Chat for conversational product discovery, its latest Face Analysis 3.0 engine (pictured) and expanded SkinGPT simulation capabilities.

Givaudan Puts AI in the Spotlight With Haut.AI at in-Cosmetics Global 2026

The activation spotlights Givaudan Active Beauty’s newest launch, PrimalHyal NeuroYouth.

As trend cycles accelerate, assortments sprawl and omnichannel complexity becomes the norm, AI is emerging as a core operating lever, not a shiny experiment.

2026: The Year AI Decides Beauty’s Winners and Losers

"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."

Today is your last day to secure tickets to the 2026 Alles!

Final Call: Allē Awards Guest List Closes Friday, May 8

Join us on May 18, 2026, in New York City for an unforgettable red carpet reception.

'The most valuable thing we can do with this capital is remove the operational friction, focus the best talent in the business on the work they are genuinely brilliant at which will unquestionably unlock innovation adding more value to our clients and our community—that is truly where the magic happens,' says Jane Walsh, CEO, SEEN Group (at center, pictured with the company's management team). 'No one tool or one capability in isolation, but in the compounding effect of a team that is operating at its fullest. Clients feel that. The community feels that. The quality of the work reflects it.'

Micro-Creators, Macro Growth: SEEN Group Scales Its Influence Engine

The centerpiece of this next phase is Community X SEEN (CXS), the group’s proprietary influencer platform dedicated to micro- and nano-creators.

Customers who link their Sephora Beauty Insider accounts will receive personalized advice and can utilize member benefits, including loyalty rewards and free shipping promotions.

Beauty Retail Heats Up: Sephora Expands Into the 'Intelligent Channel' of ChatGPT as Ulta Beauty Launches in TikTok Shop

Sephora shoppers can prompt specific beauty needs—such as "help me find a foundation for dry skin."