Retail > Brick and Mortar | Global Cosmetic Industry

TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”

The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores

The future is interdependent by design, where AI, social discovery and physical retail form a single decision loop.

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

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'Cyber liability insurance provides coverage for data breaches—hacking incidents, payment info exposure,' says Kenneth Hegel of Epic Insurance Brokers & Consultants. 'Especially important of you are storing any customer data or you sell DTC alongside retail.'

The Retail Insurance Rules Beauty Brands Can’t Ignore

Within the company’s operating segments, Sally Beauty Supply delivered the strongest performance. Segment sales increased 4.1% to $521.2 million, while comparable sales rose 2.5%, reversing declines seen a year earlier.

Sally Beauty Holdings Leans Into Digital Momentum as Q2 Sales, Margins and EPS Rise

The views generated on TikTok are translating into meaningful revenue lifts across DTC sites, Amazon, and brick-and-mortar retail through powerful halo effects.

The 15 Most-Viewed Beauty Brands on TikTok Shop

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

La Roche Posay Announces Retail Expansion

La Roche-Posay Expansion Retail for Access to Advanced Dermatological Skincare with In-Store Launch at Walmart Nationwide

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

As trend cycles accelerate, assortments sprawl and omnichannel complexity becomes the norm, AI is emerging as a core operating lever, not a shiny experiment.

2026: The Year AI Decides Beauty’s Winners and Losers

"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."

Investigations suggest a covert marketing strategy utilizing very young micro-influencers to encourage compulsive purchasing among vulnerable groups, specifically those under the age of 10 to 12.

Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'

The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.

Cloud Cafe Ulta Beauty Launch 2026

Clöud Café Launches as the First-Ever Coffee Brand Within Wellness by Ulta Beauty

The launch signifies a broader industry pivot in how retailers are approaching the the pressing intersection of wellness and beauty.

Customers who link their Sephora Beauty Insider accounts will receive personalized advice and can utilize member benefits, including loyalty rewards and free shipping promotions.

Beauty Retail Heats Up: Sephora Expands Into the 'Intelligent Channel' of ChatGPT as Ulta Beauty Launches in TikTok Shop

Sephora shoppers can prompt specific beauty needs—such as "help me find a foundation for dry skin."

The company has appointed Gaeun Kwon as its first U.S. CEO, reflecting an effort to embed on-the-ground leadership as Olive Young works to translate its Korea-proven retail model for American consumers.

Olive Young Builds U.S. Muscle with CEO and Logistics Hub

The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.

Prestige beauty outperformed the market, despite average price increases, buoyed by emotionally driven, want-based shoppers.

Beauty Holds the Line as Resilient US Consumers Keep Spending

“There is a growing divide between industries where consumers feel value aligns with pricing and those where elevated costs are dampening demand.”

Hanskin is currently transitioning from an Amazon-dominant strategy to a 1,400-store launch at Ulta Beauty.

K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts

Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.

Each circuit in the U.S. federal court system has its own version of the infringement test, but in essence, they all look at similar factors: (1) the strength of the plaintiff’s trademark or trade dress, (2) the similarity of the goods, (3) the similarity of the marks or designs, (4) evidence of any actual confusion, (5) the similarity of marketing channels, (6) the sophistication of the purchasers or the level of care they likely use, (7) the defendant’s intent, and (8) the likelihood of expansion of the product lines.

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

Cymbiotika has developed a following around its liposomal delivery systems, designed to enhance nutrient absorption and bioavailability.

Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika

In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.