BIW: Leveraging Brand Equity within a New Product Category

Sep 15th, 2011
Sep 15th, 2011
Featuring Regis Haberkorn, the executive VP of the skin care division of Moroccanoil (a hair company that sought to transform styling with a new take on oil treatment). He will lead the development of the new line of Moroccan oil body products and treatments in a multi channel environment in the U.S. and worldwide.