Brands & Products > Oral Care | Global Cosmetic Industry

Oral care has gone from basic standard hygiene to part of a thoughtful beauty and wellness routine.

Smart Mouths: Oral Care Gets Beautiful

New ingredients, product formats and tools are tackling oral health holistically.

According to Else Vedula, Ph.D., Draper, the research will allow for the evaluation of therapeutic agents and disease progression. The gum tissue grown in the laboratory can remain viable for 28 days, which is three weeks longer than existing models.

Draper, Colgate Researchers Produce Artificial Mouth with Lab-grown Tissue

Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide.

Colgate Addresses Plaque Bacteria with Total Plaque Pro-Release Toothpaste

Boost your eco-credentials with ICS mono PP pump & metal-free airless pumps

Boost your eco-credentials with ICS mono PP pump & metal-free airless pumps

Meet ICONS|ICS’ eco-pumps! The mono material PP pump has 24/410 or 28/410 neck, smooth or ribbed collar and various actuator styles. The metal-free, airless PP pump family is available with TPE or silicon spring.

Generation Z consumers are less likely to purchase the same brands as their parents, as their perceptions of beauty are becoming increasingly centered around personal expression, identity and individualism than previous generations.

5 Keys to the Future of Oral Care

Oral health, clean beauty and sustainability are reinvigorating the category.

The production departments for its oral care, makeup, lip balm and bubble bath bar ranges will be housed in one of the warehouse units that Lush has expanded into.

Lush Expands into 2 Warehouses to Strengthen Manufacturing Hub

The new warehouse units provide Lush with an extra 103,000 sq ft of space to boost its production and distribution capabilities.

Crest Densify uses a new formula to offer a defense against early tooth decay.

Crest Densify Rebuilds Tooth Enamel

Crest Densify is based on a new formula to offer a defense against early tooth decay.

Lush Toothpaste Tabs create a paste when crushed between teeth that can then be used to cleanse the mouth with a wet toothbrush.

Lush Introduces Oral Care Collection

The collection includes toothpaste tabs, mouthwash tabs and toothpaste jelly in a variety of flavors.

Burst founder Hamish Khayat says, 'The kids’ brush is a great example [of our product development philosophy]: the biggest problem with existing brushes was that brush heads aren’t curved at the end, so they can’t reach the rear molars. So, you curve the head and you solve that problem.' Pictured are variants of the BurstKids Sonic Toothbrush.

Inside Burst's Oral Care Evolution

How this fast-growing D2C brand develops its products.

The Colgate Elixir packaging won AmeriStar awards for 'Best in Show' and 'Design Excellence' from the Institute of Packaging Professionals.

Colgate Elixir Taps LiquiGLide's EveryDrop Tech, Expands to North America

Colgate Elixir toothpaste uses packaging made from LiquiGlide’s EveryDrop technology that is clear and recyclable.

FunkkOFF! offers cleaning in-between daily brushing to refresh teeth.

FunkkOFF! TeethRefresher Stops Staining

FunkkOFF! offers cleaning in between daily brushing to refresh teeth.

The concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.

GuruNanda Creates Concentrated Mouthwash to Cut Plastic Usage

Inspired by the natural healing capabilities of ayurveda and Western medical technology, the concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.

Hello's Seriously Friendly collection is leaping bunny certified and vegan with no artificial sweeteners or flavors, dye, preservatives, parabens or gluten.

Hello Launches Treatment-focused Oral Care Collection

The launch includes four toothpastes focused on different treatments and a mouth wash.

SmileDirectClub Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 minutes.

SmileDirectClub Expands Whitening Line

The new Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 min.