Los Angeles, CA, USA
California
North America
Every other year, Beauty Industry West’s board selects a recipient for its Legend of Beauty Award based upon the criteria of an innovator whose thinking, commitment and practices have changed the direction of the beauty industry in significant ways, and one who has contributed to the advancement of the beauty industry as a whole. For 2014, John Paul DeJoria was selected, and he will share his experience in co-founding John Paul Mitchell Systems, the initial challenges, as well as his environmental commitment and distribution choices that have distinguished him as a true leader in the professional beauty industry, at this event. In 2007 he signed a legally binding document dictating that none of the family members or generations to come are to sell part of or the entire John Paul Mitchell Systems Company for 360 years, ensuring that the products will always remain professional and will stay where they started, with the Mitchell and DeJoria families.
