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Luxe Pack NY

May 7th, 2025

May 8th, 2025

https://www.luxepacknewyork.com/

Interesting Stories

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

MOON: mascara in glass by Lumson and Ponzini

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MOON: mascara in glass by Lumson and Ponzini

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Sponsored

Take control of your secondary packaging. Match your brand aesthetic.

Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America

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