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Cosmoprof Worldwide Bologna

Mar 20th, 2025

Mar 23rd, 2025

Adobe Stock 388458881 Editorial Use Only

AdobeStock By Claudio Caridi

https://www.cosmoprof.com/en/

Interesting Stories

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Beyond Time: Intelligent Longevity for Skin and Hair

Sponsored

Beyond Time: Intelligent Longevity for Skin and Hair

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Sponsored

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

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