In recent years, Global Cosmetic Industry has charted the growing overlap between sexual wellness and beauty. This phenomenon has only expanded amid the pandemic, with brands such as Maude achieving investments and investors expressing interest in the sector.
Indeed, sex is no longer taboo, as cross-generational global consumers turn attention to their sexuality and intimate pleasure.
In "Commercializing Pleasure," a virtual briefing available on-demand, Stylus’ senior beauty editor, Lisa Payne, explores the consumer attitude shifts, product innovation and engagement initiatives making this a hugely lucrative commercial opportunity.
Capitalizing on growing consumer appetites and confidence, Payne details how brands are developing intimate connection-boosting tools, toys and platforms, and refining packaging to remove stigma and commercialize sex as a genuine wellness activity.
This event sets the stage for the briefings taking place the following week during Beauty Accelerate Virtual 2021.