Clean beauty? Sustainability? Greenwashing? Beauty has undergone a conscious beauty reckoning in recent years, driven by increasing demands for clarity and substantiation of safety and sustainability claims.
Brands that haven't stood up to scrutiny have paid dearly in the form of negative press and social media backlashes.
Given the fast-moving advancements in formulation and packaging claims, Beauty Accelerate Virtual will host Credo's Annie Jackson to discuss the state of conscious beauty, from sustainability to safety to ethical practices. The retailer will also share what’s exciting consumers in 2023.
Key highlights will include:
- Greenwashing challenges
- The state of "clean"
- Tools for bringing clarity to claims in formulations and packaging
- Communicating the safety/sustainability journey openly and honestly
- Supply chain challenges for smaller brands, particularly around sustainability
- What it takes for a brand to get into Credo
To attend the talk live or on-demand, register below.
>>>REGISTRATION IS NOW OPEN FOR LIVE/ON-DEMAND ACCESS.<<<
Attendee pricing is designed to be accessible for indie and major brands alike. Contact us for special group rate discounts.
About Our Experts
Beauty veteran Annie Jackson has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estee Lauder, where after 6 years she was recruited to be one of the early members of the team that launched Sephora USA and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics and, in 2011, returned to her Sephora roots in merchandising for color cosmetics at Sephora within JCPenney. Her love of beauty and quest for cleaner options led her, alongside Shashi Batra, to create Credo Beauty. As Co-Founders, they shared a vision to change the way people think about what they put in and on their bodies and skin, fostering a new generation of beauty brands–natural, organic, effective, clean and sustainable–to and pioneering the clean beauty movement.