Estée Lauder Middle East has announced the appointment of Ossama Ogla as general manager for the Middle East.
A seasoned regional leader, Ogla brings extensive experience in driving business transformation, scaling omnichannel growth and leading high-performing teams across dynamic markets. He joined The Estée Lauder Companies from Dyson, where he served as managing director for the Middle East and Africa. With a deep understanding of the Middle East—particularly Saudi Arabia—and long-standing partnerships with key retailers, Ogla is well-positioned to strengthen The Estée Lauder Companies’ regional presence, accelerate consumer engagement and elevate brand experiences across its portfolio of prestige beauty brands.
Ogla will play a central part in advancing The Estée Lauder Companies’ Beauty Reimagined vision in the region. The vision will focus on transforming the organization to be leaner, faster and more agile, while expanding consumer coverage, strengthening local relevance and driving innovation and excellence across all markets in the region.
A Dynamic Emerging Market
The Middle East is one of The Estée Lauder Companies’ most dynamic emerging markets, offering significant long-term potential for prestige beauty. Accordingly, The Estée Lauder Companies continues to invest in consumer-centric strategies, retail and digital excellence and innovation to better serve the evolving beauty aspirations of consumers across the region.
Ogla will report to Henk van der Mark, senior vice president and general manager of emerging markets and commercial and business development across Europe, the U.K., Ireland and emerging markets.
van der Mark said, "We are delighted that Ossama has joined The Estée Lauder Companies. With his extensive experience in the Middle East and proven track record leading dynamic, high-growth businesses, Ossama is exceptionally well-positioned to guide our regional organization into its next chapter. His strong commercial acumen, deep understanding of local consumers and people-first leadership approach will be instrumental as we continue to advance our Beauty Reimagined vision and invest in this exciting and high-potential emerging region.”
Ogla said, “I am honored to have joined The Estée Lauder Companies, a global leader with an exceptional heritage of creativity, innovation and purpose, and to lead its business in one of the most dynamic and fast-evolving markets in the world."
He adds, "I am inspired by the company’s Beauty Reimagined vision and its strong commitment to delivering meaningful, locally relevant experiences. I look forward to working with our talented teams and partners to accelerate growth and further strengthen our connection with consumers across the region.”
