Albea

From sustainable innovations to new acquisitions, packaging suppliers are delivering newness in 2025.

Shaping the Future of Beauty: Trends in Cosmetic and Personal Care Packaging

What's new in cosmetic and personal care packaging? With consumer focus growing around sustainability, companies are listening and developing product lines and sustainable solutions for make up, skin care, hair care, and personal care packaging.

Laëtitia Beavogui, marketing manager at Albéa Cosmetics & Fragrance, said, “Our objective for 2025 is to offer beauty brands a standard range of refillable lipsticks made of environmentally friendly materials that drive packaging recycling.”

Albéa's Pure Kiss Monomaterial Lipstick Pack Supports Easy Refills

Unigreen's gentle swivel torque offers brands an elegant gesture, per the company, and supports easy and secure refills.

“In our CSR strategy, the reduction of the CO2 impact of our products is one of our main commitments, and we want to address it with innovations that make a real difference”, said David Bayard, R&D packaging director at L’Occitane. “Weight reduction and recyclability were therefore at the heart of this project and led us to simplify the tube as much as possible without compromising on esthetics and functionality. On the contrary, the OctoTop improves the tube’s functionality for our customers.”

Albéa Helps L’Occitane & Pierre Fabre Laboratories Boost Packaging Sustainability

The transition reportedly enables recyclability of the packaging while reducing the overall number of materials from five to two, the overall components from three to two, and the weight of the tube by 23%, compared to the ABL version.

Julian Waldron, general manager of Albéa said, “Today more than ever, the challenge is to move to a circular economic model and to help our clients do the same. This requires a systematic approach across our entire value chain - how we innovate, how we work with our supply chain, how we manufacture. Ensuring Albéa’s sustainability means rethinking our company. That’s why CSR is integrated into all our operations and our decisions—and driven by every one of our employees.”

Albéa Releases Sustainable Development Report

The report highlights the 2022 CSR achievements and progresses on most of its plans to 2025.