The beauty and personal care industry continues to innovate, with exciting new packaging solutions, sustainability efforts and facility upgrades making waves. From cutting-edge recyclable materials to turnkey packaging collections designed for modern trends, brands are stepping up to meet consumer demands for functionality, creativity, and eco-consciousness. Here’s a roundup of the latest launches, advancements, and initiatives shaping the future of cosmetic and personal care packaging.
Cosmopak’s “Let’s Create” Collection: Innovative Packaging & Accessories
“Let’s Create” includes keychain beauty accessories, including jars, vials and lipsticks, which play into the recent craze for charm and accessorized product formats.Cosmopak
In addition to solutions for the red-hot fragrance sector, “Let’s Create” includes keychain beauty accessories, including jars, vials and lipsticks, which play into the recent craze for charm and accessorized product formats.
The packaging options included in the collection include glass, monomaterials, paper and metals. (Cosmopak’s wider monomaterial offerings include resins such as PE, PET, LDPE and HDPE, and non-resin monomaterials such as paper, aluminum and sugarcane. These can be applied into everything from PCR jars and PET lipsticks to refillable aluminum deo sticks and cylindrical cardboard boxes.)
The cosmetic bags in the collection, meanwhile are available in an array of materials and decorative finishes.
Anomatic’s Eco-Alloy: Sustainable Aluminum Solutions with Reduced Emissions
Anomatic’s Eco-Alloy offerings allow brands to lower greenhouse gas emissions or boost PCR content in their aluminum components.Anomatic
The company’s recycled aluminum, Evercycle, contains 100% recycled content. Its associated greenhouse gas emissions are 89% lower than standard aluminum, per the company.
Anomatic’s HRC (high recycle content) aluminum offerings comprise 68% recycled content. It also reportedly generates 41% lower greenhouse gas emissions compared to industry standards.
The company’s "low GHG" High Pure variant features 0% total recycled content—but has less than half the emissions associated with standard aluminum (total reduction: 61%).
Aptar Beauty Launches Advance Collection: All-Plastic, Fully Recyclable Pumps for Sustainable Packaging
Aptar Beauty has launched the Advance Collection, a new range of all-plastic pumps aimed at enhancing sustainability in packaging. This collection, primarily crafted from Polypropylene (PP) and Polyethylene (PE), is designed to be fully recyclable, aligning seamlessly with mainstream plastic recycling streams. The collection debuts with two prominent personal care solutions: the GSA Advance dispensing pump and the PZ Advance spray pump.
These products are not only innovative but also e-commerce friendly, offering diverse design options catering to both premium and lifestyle brands, thereby reinforcing brand identity. The GSA Advance pump features a full-plastic cartridge with a 2 cc dosage capacity and is rated Highly Recyclable by the Institute CYCLOS-HTP. The PZ Advance spray pump delivers a 190 mcl dose with a high-quality spray pattern, also rated Highly Recyclable.
Both pumps are designed to accommodate a wide range of product formulas, with the GSA Advance set for production in March 2025 and the PZ Advance following later in Q2. This initiative reflects Aptar Beauty's commitment to sustainable transitions without sacrificing product quality or performance.
Luigi Garofalo, global category director at Aptar Beauty says, "Full plastic, recyclable packaging is the next step in the product sustainability journey. The Advance Collection represents a new dawn in packaging dispensing solutions.
Laboratoire SVR Introduces All-Plastic Airless Packaging for Sensitive Skin Care
French dermocosmetics brand Laboratoire SVR chose all-plastic airless packaging for its latest sun care, eye care and skin care treatments, in three different sizes. Designed, manufactured and customized by Aptar Beauty, the micro airless is suitable for sensitive dermatological beauty formulations.
A Versatile Solution Adapted to the Dermocosmetics Market
French dermocosmetics brand Laboratoire SVR chose all-plastic airless packaging for its latest sun care, eye care and skin care treatments, in three different sizes. Designed, manufactured and customized by Aptar Beauty, the micro airless is suitable for sensitive dermatological beauty formulations.SVR/Aptar
“Micro is seducing more and more brands, thanks to its great versatility and formula protection benefits, particularly in the booming derm-cosmetics market," said Michael Hoer, regional platform manager airless, marketing EMEA, Aptar Beauty. "It is the ideal solution for brands who demand sustainable packaging without compromising on product performance."
High-Performing Airless Technology in a Recyclable Packaging
Micro is fully plastic, including the pump cartridge, guaranteeing high compatibility and protection of even the most fragile formulas. The design reportedly has an excellent product evacuation rate and leakproof 360° dispensing.
Micro is available in various shapes, sizes and material options to mix and match as needed. The design is certified 97-98% recyclable. It is also available as standard in a variety of recyclable and recycled materials (mono-material fully recyclable PE, PCR Plus, recycled PET ISCC certified mixed recycled materials) and offers a wide range of sustainable features, including compliance with Ecocert and COSMOS standards for organic and natural cosmetics.
Innovative Sustainable Packaging Solutions by Albéa Tubes: Slight Cap, EcoSlim Top and EcoFusion Top
Albéa Tubes’ Slight Cap offers a low-profile, compact design that reduces plastic use. The cap style also reduces high, while offering a distinctive eco-designed look.
Albéa Tubes’ Slight Cap offers a low-profile, compact design that reduces plastic use. Albea
Designed for personal and hair care, the Slight Cap offers a 17% weight reduction compared to a standard Slender flip-top cap (50 mm), per the company.
The caps are available in PP in gloss and matte (exterior) and feature a volcano orifice area.
Deco options for Albea's the EcoSlim Top include contouring and engraving, as well as an optional tamper evidence label.Albea
Meanwhile, Albéa Tubes’ lightweight EcoSlim Top is available in three sizes. This fusion of head and cap features a flip-top-like design and 180° opening.
The design comprises a 62% weight reduction for D50 compared to a Basic Cap D50 and head, and can achieve a 48% carbon footprint reduction on a full tube with PCR Thin-Wall sleeve D50
Deco options for the EcoSlim Top include contouring and engraving, as well as an optional tamper evidence label.
Albéa Tubes’ EcoFusion Top allows brands to reduce tubes from three components to two by fusing the head and cap for an “invisible” dispensing system.
The design uses 55% less plastic when paired with the Thin-Wall when compared to the basic cap paired with an extruded tube (500 µm). The EcoFusion Top also has a 53% lower carbon footprint compared to a basic cap and head (excluding the sleeve).
The design is available in monomaterial HDPE and is compliant with Ista-6 Amazon requirements.
Albea's Metamorphosis kraft-paper-based web tube can feature as much as 50% paper content in the tube and cap.Albea
Finally, the Metamorphosis kraft-paper-based web tube can feature as much as 50% paper content in the tube and cap (EcoFusion Top). The design not only clearly signals sustainable concepts, it also allows for a reduced carbon footprint.
Joaquim Camp Appointed President of ICONS America, Driving Growth in U.S. Beauty Packaging Manufacturing
ICONS Beauty Group has named Joaquim Camps as president of ICONS America, charged with leading growth of the company's beauty and wellness packaging products, including including tubes, caps, bottles and jars.ICONS Beauty Group
In October 2023, ICONS Beauty Group acquired CTL Packaging USA, Inc., which now operates as ICONS America LLC.
The move gave the Singapore-based manufacturer a U.S.-based production hub.
The facility, which specializes in the production of injection molded tubes using in-molded label technology, is based in Charlotte, North Carolina.
Camp was previously COO at packaging firm Viscofan USA Inc. and, prior to that, spent more than 15 years at CTL Packaging in the United States and Spain.
In particular, the incoming president "has deep expertise in plastic tube manufacturing and decoration technologies, including flexography, screen printing, offset and digital printing, and hot stamping," per Icons America.
Camp, born in Spain and now a U.S. citizen, holds a Master’s Degree in Operations & Supply Chain from ESADE Business School and a Mechanical Engineering Degree from the Polytechnic University of Catalonia.
Susanne Nichols, group CEO of ICONS Beauty Group, said, “ICONS is a leader in beauty packaging and Joaquim’s proven industry experience will be key in our plans for vertically integrated manufacturing in the USA. The ICONS America factory in Charlotte, North Carolina is well positioned to supply a broader offering of high quality, made-in-USA packaging.”
Tara Stein, vice president sales and business development, added, “I look forward to working with Joaquim. He has a customer-centric approach and passion for the beauty industry. He was an instrumental contributor to the inception and establishment of the North Carolina ICONS America facility over a decade ago. Joining us as President, he can hit the ground running and enhance our capabilities and broaden our packaging portfolio.”
Camps commented, “It is an exciting time to join ICONS America and I am honored to have the opportunity to lead the company in its next phase of growth by increasing our packaging offerings for the beauty and wellness industry. ICONS America’s manufacturing capabilities and its ability to closely work with other portfolio companies within the ICONS Beauty Group is a compelling combination. I love what I do, I love this sector, and I’ve been in the industry for a long time. Returning to the ICONS America facility feels like coming home and I’m looking forward to working with Susanne and her team.”
R4 Industrial USA to Open 76,000-Square-Foot Tube Manufacturing Facility in Las Vegas
GPI Beauty's R4 Industrial USA division is set to open a 76,000-square-foot flexible tube manufacturing facility in Las Vegas on July 15, 2025. The site's key features support brands amid international trade policy uncertainty.
Notably, the site will serve as a U.S. Customs Free Trade Zone (FTZ), which allows the company to operate without paying taxes and duties until "goods are commercially released or re-exported," per the company.
This gives the organization more control over logistics (duty-free storage, consolidation of shipments, etc.) and financial planning (tariff deferral), the company says.
GPI Beauty's R4 Industrial USA division is set to open a 76,000-square-foot flexible tube manufacturing facility in Las Vegas on July 15, 2025.R4/GPI
Furthermore, by streamlining the customs process, R4 Industrial USA can reportedly speed up the delivery of finished products.
The Vegas site's FTZ status supports its activities as a fourth-party logistics (4PL) hub, allowing R4 Industrial USA to help manage clients' supply chains as a strategic partner.
The result is optimal lead times and flexible production runs, in addition to eco-friendly benefits boosted by a short, localized supply chain.
The facility can produce as much as 100 million units annually, with capabilities including multi-layer extrusion, automated capping, silk screening and offset printing.
“This facility represents a groundbreaking evolution in North American packaging production,” said Robert Tognetti, CEO of R4 Industrial USA. “With our unique combination of speed, cost efficiency and sustainability, we are enabling brands to innovate while significantly reducing their operational impact.”
Celebrating 60 Years of Innovation: Aptar Beauty's Verneuil d’Avre et d’Iton Site Leading Sustainable Packaging
“Thanks to the expertise and agility of our teams, the Verneuil-d’Avre-et-d’Iton site will continue to reinvent itself to adapt to emerging market trends and deliver the best of French manufacturing to our customers," said Cyril Chevalier, operations director, Aptar Verneuil d’Avre et d’Iton.Aptar
Located in Normandy, France, the site has been a cornerstone of Aptar Beauty’s operations, producing packaging solutions for some of the most prestigious fragrance and beauty brands in the world.
The site was established in 1965 as STEP (Société Technique de Pulvérisation) Paris and acquired by Aptar subsidiary Valois in 1993. All operations were consolidated under Aptar banners in 2010.
Over the decades, the Verneuil d’Avre et d’Iton site has evolved, producing approximately 1 billion products annually, including valves, airless systems and miniature packaging.
With more than 250 employees and a 20,000 m² footprint, the site has implemented several initiatives to reduce its environmental footprint and support a circular economy model.
Key actions include:
- Recycling 95% of plastic materials used during production.
- Phasing out polyoxymethylene (POM) in both existing and new products.
- Integrating post-consumer recycled (PCR) materials into packaging designs.
- Offering recyclable solutions to enhance the end-of-life usability of products.
Moreover, the site has earned multiple certifications, including ISO 9001:2015, ISO 14001:2015, ISO 50001:2018, ISO 22716 (GMP) and Landfill Free status.
The Verneuil d’Avre et d’Iton site's teams have spearheaded the development of products like Easy Spray, a best-seller in fragrance sampling, and the iD SCENT range, a paper-based sampling solution made entirely from recyclable mono-material paper.
The site’s operational capabilities have included the development of Nomad Refill, a refillable purse spray that can be refilled directly from a perfume bottle in less than five seconds.
It also includes new machines, such as an additional filling line and the site’s first electric molding presses.
“Thanks to the expertise and agility of our teams, the Verneuil-d’Avre-et-d’Iton site will continue to reinvent itself to adapt to emerging market trends and deliver the best of French manufacturing to our customers," said Cyril Chevalier, operations director, Aptar Verneuil d’Avre et d’Iton.
“Within five years, Aptar’s Normandy platform aims to become a global benchmark for our prestige fragrance and cosmetics clients in terms of innovation, quality and service," said Jean-Noël Coninx, Normandy operations director, Aptar Beauty.
Balancing Beauty and Sustainability: Insights from Berlin Packaging Beauty (Q&A)
Berlin Packaging Beauty's Pockii collection is characterized by a rounded shape with a domed bottom.Berlin Packaging Beauty
To gain insights into the latest trends and innovations in cosmetic packaging, Global Cosmetic Industry sat down with Berlin Packaging Beauty. With expertise spanning design, manufacturing and customization, Berlin Packaging Beauty shares its approach to balancing aesthetics, branding, functionality and eco-conscious practices, while staying ahead of market trends. Here’s what the company had to say.
Global Cosmetic Industry: How significant is the demand for sustainable packaging solutions (e.g., PCR content, refillable, mono-material, biodegradable)? What options are you developing or scaling up?
Berlin Packaging Beauty: Sustainability is very much driving our customers’ choice of packaging, and it will remain a priority in our business strategy for the upcoming years. Indeed, we believe that the perfect packaging must help differentiate itself from the competition, and create an effective and memorable user experience.
The growing use of refillable solutions by different types of brands (from mass-market to prestige) is shaping a new consumer behavior, as people now understand the value and impact of refillable packaging.
Berlin Packaging Beauty's Miracle Refill, available in 50 ml, offers a different refill experience for users.Berlin Packaging Beauty
This collection includes two different 50 ml jars where we focused on different objectives:
Pockii 50 ml jar is designed to be simple, light, easy to use, and comes with a mono-piece cap in two versions: flat top or domed top to create a continuous shape.
Pockii Refill 50 ml jar is designed to be refilled infinitely, thanks to the refill cap in PP that can be easily sealed and sold with its security PP cap, and combined with two different caps: domed top in PP or PP + aluminum, or domed in PP.
This refill jar completes our offering of refillable glass jars, which now includes:
- Luxe Refille Jars in 15-30-50 ml, also combinable with sifters,
- Miracle Refill, available in 50 ml, offering a totally different refill experience to the user,
- and our hero airless solution in a jar, the Airglass Jar Collection.
Our offer includes many collections designed by our innovation department Studio One Eleven, with jars in glass and plastic from 5 ml to 250 ml, able to cover any capacity and design needs a customer may require, ready for the market.
Global Cosmetic Industry: What are the biggest hurdles (cost, technical limitations, supply chain availability, consumer acceptance) in implementing more sustainable packaging options for beauty brands?
Berlin Packaging Beauty: We are expecting significant impacts from new packaging regulations, but at the same time the need for more recyclable and reusable packaging solutions will likely accelerate Berlin Packaging’s innovation in sustainable designs and materials, all the while keeping an eye on operational costs related to compliance, material sourcing, and reporting obligations.
These regulations will drive us to enhance our efforts in testing the recyclability of our packaging, replacing non-compliant packaging with innovative solutions, reducing material usage without compromising on packaging performance and look-and-feel, and ensuring compliance with stricter material and labeling standards.
However, these changes also present opportunities for us to strengthen our position as leader in sustainable packaging solutions, identify emerging markets with high growth potential and explore new sectors that may benefit from our hybrid packaging supplier model - ultimately positioning our company as a global leader in innovative and sustainable packaging solutions across a broader range of industries and geographies.
Global Cosmetic Industry: Are you seeing increased interest in specific innovative formats, materials, or technologies (e.g., airless, unique applicators, smart packaging, new bio-plastics)?
Berlin Packaging Beauty: The market is asking for ready solutions but with distinctive personality. From our experience, we can say that brands are looking for “standards” to be personalized in a unique way and in a short time, giving importance to size impression, general shapes and the combination with accessories made of different materials like wood, aluminum, or bio-based plastics.
At the same time, we are seeing growing interest in customization and new tooling for components, challenging the creation of unique designs on functional components to create the next trendsetting product for the beauty community.
We are a one-stop packaging shop capable of bringing together the best elements of design and innovation, manufacturing services, and customer solutions for the packaging industry. When a client comes to us, our professionals carefully evaluate and manage each project with a comprehensive approach: product design and planning, prototyping, decoration, secondary packaging, and branding. All in-line with the latest market trends and consumers preferences. Our substantial capabilities, size, and independence from any specific material or production process grant us the freedom to continually target the best solutions starting for customers’ needs.
Global Cosmetic Industry: How do you balance aesthetic appeal and branding requirements with functionality, cost-effectiveness, and sustainability?
Berlin Packaging Beauty: Studio One Eleven, our in-house design and innovation department with offices in the U.S. and EMEA, possesses priceless insights, boasting world-class expertise and deep market insight in order to consistently achieve effective outcomes for each of our customers by leveraging a business model that maximizes the entire product creation value chain.
Lightweight, PCR, and refillability will continue to lead our efforts in this product segment, while we will also continue to investigate new shapes that can anticipate the visual "language" of tomorrow’s market.
Decoration is another pillar of our R&D; we distinguish ourselves in the market thanks to our unique decoration capabilities, as we support brands in the creation of their product as a real one-stop shop.
