SephoraArticles & NewsBrick and MortarSephora Launches Sponsored Hulu Series"Faces of Music," a Hulu-exclusive docuseries by Sephora, explores the intersection of music, beauty, and self-expression. Featuring artists such as Chapell Roan, Victoria Monét, and Becky G, the series highlights how makeup and identity shape today's topEvent CoverageSephora's 2025 Accelerate Incubator Program Announces CohortsAll 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.Color CosmeticsE.L.F. Cosmetics Launches in Sephora MexicoBeauty industry mogul E.L.F. Cosmetics are expanding into Mexico with new Sephora partnership.HomeIs 'Simplified Beauty' 2025's 'Clean Beauty' Trend?#Simplifiedbeauty posts are not what one with a scientific lens on the cosmetic industry would expect. TikTok posts surrounding the hashtag describe not simplified cosmetics, but simplifying the beauty routine by cutting out unnecessary products.CompaniesClass Action Alleges 'Clean at Sephora' Misleads ConsumersPlaintiff Lindsey Finster purchased products labeled with "clean at Sephora" imagery that ostensibly meant the products were free of "harmful" ingredients—when in fact they are not, she alleges.NewsSephora Accelerate Program Open for SubmissionsSephora Accelerate is a brand incubation program dedicated to building a community of innovative brand founders in beauty, with a focus on founders who are people of color.
